Senior Manager, Digital Products

SilkRoad; Adelaide; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Free RAA premium road service

Rewards program access

Product discounts

Flexible work arrangements

Training & development

Wellbeing & Health insurance

Job summary

RAA in Adelaide seeks a Senior Manager, Digital Product to shape strategy and roadmap for our app, website and MyAccount channels, leading digital product management, marketing automation, digital experience and insights to deliver member-focused experiences with strong commercial outcomes.

You will partner with senior leaders to evolve products, drive acquisition, retention and engagement, and champion continuous improvement through data-driven decision making for the organisation.

Qualifications

• Experience leading digital product functions in complex multi-channel organisations.
• Proven ability to influence C-suite and senior leaders.
• Strong commercial acumen aligning digital strategy with outcomes.
• Tertiary qualification in Digital Product Management or related field.
• Experience with agile methodologies and digital experience principles.

Responsibilities

• Lead, develop and inspire a high-performing team across digital product, marketing automation, digital experience and insights.
• Set and deliver digital product strategy and roadmap across app, website and MyAccount.
• Drive seamless, accessible and member-focused digital experiences for acquisition, retention and engagement.
• Partner with Technology, Marketing and value-stream leaders to ensure integrated, scalable platforms.
• Use data, insights and member feedback to prioritise digital investment and decision-making.
• Champion a culture of continuous improvement, innovation and customer-focused delivery.

Skills

Digital product strategy

Leadership

Commercial acumen

Stakeholder management

Agile methodologies

Digital experience

Data-driven decisions

Analytics

People leadership

Cross-functional collaboration

Education

Bachelor's degree in Digital Product Management

Tertiary qualification in related discipline

Job description

The Role

As the Senior Manager, Digital Product, you’ll lead RAA’s digital product function, shaping the strategy and roadmap that bring our digital experience to life. You’ll oversee digital product management, marketing automation, digital experience and insights, delivering seamless, member-focused experiences across RAA’s app, website and MyAccount channels.

Working closely with senior leaders across the business, you’ll ensure RAA’s digital products continue to evolve in line with member needs, while delivering strong commercial and business outcomes.

• Lead, develop and inspire a high-performing team across digital product, marketing automation, digital experience and insights.


• Set and deliver RAA’s digital product strategy and roadmap across app, website and MyAccount.


• Drive seamless, accessible and member-focused digital experiences that support acquisition, retention and engagement.


• Partner with Technology, Marketing and value-stream leaders to ensure digital platforms are integrated, scalable and fit for purpose.


• Use data, insights and member feedback to prioritise digital investment, enhance decision-making and deliver meaningful member and commercial outcomes.


• Champion a culture of continuous improvement, innovation and customer-focused digital delivery.

About You

You’re an experienced digital product leader who combines strategic thinking with a strong commercial focus and a genuine passion for creating great digital experiences. You’ll be comfortable operating at a senior level, influencing across a complex organisation and translating digital strategy into meaningful outcomes.

We’re looking for:

• Digital product strategy, pacesetting, commerciality, leadership and creativity… expect to be asked to evidence it!


• Tertiary qualification in Digital Product Management, Business, Commerce or a related discipline.


• Extensive experience leading digital product functions in complex, multi-channel organisations, including people leaders.


• Proven experience across digital product, marketing automation, digital experience and analytics, with a focus on driving customer or member acquisition, engagement and retention.


• Strong understanding of digital product management, agile methodologies and digital experience principles.


• Exceptional stakeholder management and influencing skills, with experience partnering with C-suite and senior leaders.


• Strong commercial acumen and fluency with an ability to connect digital product strategy and investment to member and business outcomes.


• A collaborative and people-focused leadership style, with a track record of building high-performing teams and creating an environment where people can thrive.

About us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values- Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

Benefits

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA team. Some of our employee benefits include:

• Free RAA premium road service


• Access to our RAA Rewards Program


• Generous discounts on all RAA products


• Flexible work arrangements


• Ongoing Training & Development opportunities and a Study Support Program


• Wellbeing facilities and Corporate Health Insurance Plan

We're committed to a diverse, inclusive workplace where everyone is valued for their unique contributions. We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.