Digital Media Specialist

RAA; Adelaide; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Free RAA premium road service

RAA Rewards Program access

Generous discounts on RAA products

Training & Development opportunities

Wellbeing facilities and Corporate H e

Job summary

RAA is seeking a Digital Media Specialist in the CBD for a full-time permanent role. You will plan and execute paid digital campaigns for RAA Insurance and Financial Services, focusing on multi-channel strategies and ROI optimisation.

Join South Australia’s leading marketing team and drive performance using platforms like Google Ads, Meta, TikTok, DV360, CM360 and Microsoft Ads. The role blends strategic thinking with hands-on execution and cross‑team collaboration.

Qualifications

• 5+ years of demonstrated experience in marketing or media, focusing on digital performance campaigns.
• Experience in a digital media role at a media agency is highly desirable.
• Hands-on planning and implementation of a successful digital strategy and campaigns.
• Exceptional analytical and problem-solving skills with data-driven insights.
• Strong understanding of and hands-on experience with Google Ads, Meta, TikTok, DV360, CM360, Microsoft Ads.

Responsibilities

• Develop and execute all paid digital media for assigned product streams, aligning to growth strategies and goals.
• Monitor and optimise campaigns to maximise ROI, including bid management and audience testing.
• Utilise analytics tools to measure performance and provide insights for continuous improvement.
• Develop and maintain relationships with media agencies, publishers and vendors.
• Collaborate with cross-functional teams to ensure objectives and key messages are clear.

Skills

Digital marketing

Paid media

Campaign management

Analytics

Tools

Google Ads

Meta (Facebook)

TikTok Ads

DV360

CM360

Microsoft Ads

Job description

• Experience the excitement of being part of RAA's in-house digital media team!
• Full-time permanent position based in the CBD
• Plan and implement digital media to deliver improved commercial outcomes for RAA’s financial services.

Your new opportunity

The Digital Media Specialist works within the digital media performance team to deliver RAA paid digital campaigns (paid social, programmatic, digital display, SEM) for RAA Insurance and Financial Services. This role is for a passionate, strategic marketer with proven experience in digital marketing and implementing multichannel campaigns end-to-end, that wants to be part of a high performing team, in one of the largest marketing departments in South Australia.

Key responsibilities include:

• Develop and execute all paid digital media for assigned product streams, aligning to growth strategies and the organisation's goals and objectives.
• Monitor and optimise all campaigns to maximise ROI, including ad performance, bid management, audience management and ad copy testing.
• Utilise analytics tools to measure and analyse digital marketing performance, providing insights and recommendations for continuous improvement.
• Develop and maintain relationships with media agencies, publishers and other vendors.
• Collaborate with other teams in the Business Unit i.e. Campaign team, Insurance Marketing team and Value Stream team to ensure objectives, optimisation strategies, target audiences and key messages are clear.
• Plus much more, found in the position description here.

About you

You are a confident and passionate self‑motivated individual who enjoys working in a high performing culture. You’re passionate about helping our community and want to make a difference.

For this role, we’re also looking for:

• 5+ years of demonstrated experience in marketing or media, with a focus on digital performance campaigns.
• Experience working in a digital media role at a media agency highly desirable.
• Hands‑on experience with planning and implementing a successful digital strategy, digital campaigns and analysis.
• Exceptional analytical and problem‑solving skills with the ability to interpret data and generate actionable insights.
• Excellent understanding of and experience using Digital Marketing platforms including but not limited to; Google Ads, Meta, TikTok, DV360, CM360, Microsoft Ads.

About us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values - Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA team. Some of our employee benefits include:

• Free RAA premium road service
• Access to our RAA Rewards Program
• Generous discounts on all RAA products
• Ongoing Training & Development opportunities and a Study Support Program
• Wellbeing facilities and Corporate Health Insurance Plan

You'll need to provide evidence of your eligibility to work in Australia and we'll also need you to undertake a police check before you can work with us at RAA.

We're committed to a diverse, inclusive workplace where everyone is valued for their unique contributions. We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.