Digital Media Specialist

SilkRoad; Adelaide; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Free RAA premium road service

RAA Rewards Program

Discounts on RAA products

Flexible work arrangements

Training & Development opportunities

Wellbeing facilities and Corporate HC

Study Support Program

Job summary

RAA’s in-house digital media team is seeking a Digital Media Specialist to plan and execute paid digital campaigns for Insurance and Financial Services. Based in the Adelaide CBD, this full-time role focuses on driving commercial outcomes through multichannel campaigns and data-driven optimization.

You will lead paid media across social, programmatic, display, and SEM, collaborating with internal teams to align with growth strategies and organisational goals. A high-performing culture awaits.

Qualifications

• 5+ years of demonstrated experience in marketing or media, with a focus on digital performance campaigns.
• Experience working in a digital media role at a media agency highly desirable.
• Hands-on experience with planning and implementing a successful digital strategy, digital campaigns and analysis.
• Exceptional analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Familiarity with Google Ads, Meta, TikTok, DV360, CM360 and Microsoft Ads.

Responsibilities

• Develop and execute all paid digital media for assigned product streams, aligning to growth strategies and the organisation's goals and objectives.
• Monitor and optimise all campaigns to maximise ROI, including ad performance, bid management, audience management and ad copy testing.
• Utilise analytics tools to measure and analyse digital marketing performance, providing insights and recommendations for continuous improvement.
• Develop and maintain relationships with media agencies, publishers and other vendors.
• Collaborate with other teams in the Business Unit to ensure objectives, optimisation strategies, target audiences and key messages are clear.
• Plus much more, found in the position description here.

Skills

Paid media

Analytics

Campaign optimization

Collaboration

Tools

Google Ads

Meta

TikTok

DV360

CM360

Microsoft Ads

Job description

• Experience the excitement of being part of RAA's in-house digital media team!


• Full-time permanent position based in the CBD


• Plan and implement digital media to deliver improved commercial outcomes for RAA's financial services.

Your new opportunity

The Digital Media Specialist works within the digital media performance team to deliver RAA paid digital campaigns (paid social, programmatic, digital display, SEM) for RAA Insurance and Financial Services. This role is for a passionate, strategic marketer with proven experience in digital marketing and implementing multichannel campaigns end-to-end, that wants to be part of a high performing team, in one of the largest marketing departments in South Australia.

Key responsibilities include:

• Develop and execute all paid digital media for assigned product streams, aligning to growth strategies and the organisation's goals and objectives.


• Monitor and optimise all campaigns to maximise ROI, including ad performance, bid management, audience management and ad copy testing.


• Utilise analytics tools to measure and analyse digital marketing performance, providing insights and recommendations for continuous improvement.


• Develop and maintain relationships with media agencies, publishers and other vendors.


• Collaborate with other teams in the Business Unit i.e. Campaign team, Insurance Marketing team and Value Stream team to ensure objectives, optimisation strategies, target audiences and key messages are clear.


• Plus much more, found in the position description here.

About you

You are a confident and passionate self-motivated individual who enjoys working in a high performing culture. You’re passionate about helping our community and want to make a difference.

For this role, we’re also looking for:

• 5+ years of demonstrated experience in marketing or media, with a focus on digital performance campaigns.


• Experience working in a digital media role at a media agency highly desirable.


• Hands-on experience with planning and implementing a successful digital strategy, digital campaigns and analysis.


• Exceptional analytical and problem-solving skills with the ability to interpret data and generate actionable insights.


• Excellent understanding of and experience using Digital Marketing platforms including but not limited to; Google Ads, Meta, TikTok, DV360, CM360, Microsoft Ads.

About us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values - Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

Benefits

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA team. Some of our employee benefits include:

• Free RAA premium road service


• Access to our RAA Rewards Program


• Generous discounts on all RAA products


• Flexible work arrangements


• Ongoing Training & Development opportunities and a Study Support Program


• Wellbeing facilities and Corporate Health Insurance Plan

We're committed to a diverse, inclusive workplace where everyone is valued for their unique contributions. We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.