Senior Manager, Digital Products

RAA; Adelaide; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Free road service

RAA Rewards Program

Discounts on RAA products

Flexible work arrangements

Training & Development opportunities

Study Support Program

Wellbeing facilities

Corporate Health Insurance Plan

Job summary

RAA in Adelaide is seeking a Senior Manager, Digital Product to lead our digital product function and shape the strategy and roadmap for our app, website and MyAccount. You will oversee product management, marketing automation, digital experience and insights to create seamless, member-focused experiences.

Working with senior leaders, you will ensure our digital products evolve with member needs while delivering strong commercial outcomes and growth across channels.

Qualifications

• Experience leading digital product functions in multi-channel organisations.
• Proven senior leadership experience with teams.
• Strong commercial acumen and ability to translate strategy into outcomes.

Responsibilities

• Lead, develop and inspire a high-performing team across digital product, marketing automation, digital experience and insights.
• Set and deliver digital product strategy and roadmap across app, website and MyAccount.
• Drive seamless, accessible and member-focused digital experiences that support acquisition, retention and engagement.
• Partner with Technology, Marketing and value-stream leaders to ensure platforms are integrated, scalable and fit for purpose.
• Use data, insights and member feedback to prioritise digital investment and deliver meaningful outcomes.
• Champion a culture of continuous improvement and customer-focused delivery.

Skills

Digital product leadership

Stakeholder management

Senior leadership experience

Strategy & roadmap

Agile methodologies

Education

Tertiary qualification in Digital Product Management

Job description

• Reporting to the Chief Marketing Officer
• Full-time permanent position based in Adelaide CBD
• Lead RAA’s Digital Products function

The Role

As the Senior Manager, Digital Product, you’ll lead RAA’s digital product function, shaping the strategy and roadmap that bring our digital experience to life. You’ll oversee digital product management, marketing automation, digital experience and insights, delivering seamless, member-focused experiences across RAA’s app, website and MyAccount channels.

Working closely with senior leaders across the business, you’ll ensure RAA’s digital products continue to evolve in line with member needs, while delivering strong commercial and business outcomes.

• Lead, develop and inspire a high-performing team across digital product, marketing automation, digital experience and insights.
• Set and deliver RAA’s digital product strategy and roadmap across app, website and MyAccount.
• Drive seamless, accessible and member-focused digital experiences that support acquisition, retention and engagement.
• Partner with Technology, Marketing and value-stream leaders to ensure digital platforms are integrated, scalable and fit for purpose.
• Use data, insights and member feedback to prioritise digital investment, enhance decision-making and deliver meaningful member and commercial outcomes.
• Champion a culture of continuous improvement, innovation and customer-focused digital delivery.

About You

You’re an experienced digital product leader who combines strategic thinking with a strong commercial focus and a genuine passion for creating great digital experiences. You’ll be comfortable operating at a senior level, influencing across a complex organisation and translating digital strategy into meaningful outcomes.

We’re Looking For

• Digital product strategy, pacesetting, commerciality, leadership and creativity… expect to be asked to evidence it!
• Tertiary qualification in Digital Product Management, Business, Commerce or a related discipline.
• Extensive experience leading digital product functions in complex, multi-channel organisations, including people leaders.
• Proven experience across digital product, marketing automation, digital experience and analytics, with a focus on driving customer or member acquisition, engagement and retention.
• Strong understanding of digital product management, agile methodologies and digital experience principles.
• Exceptional stakeholder management and influencing skills, with experience partnering with C-suite and senior leaders.
• Strong commercial acumen and fluency with an ability to connect digital product strategy and investment to member and business outcomes.
• A collaborative and people-focused leadership style, with a track record of building high-performing teams and creating an environment where people can thrive.

About Us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values- Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

Benefits

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA team. Some of our employee benefits include:

• Free RAA premium road service
• Access to our RAA Rewards Program
• Generous discounts on all RAA products
• Flexible work arrangements
• Ongoing Training & Development opportunities and a Study Support Program
• Wellbeing facilities and Corporate Health Insurance Plan

We’re committed to a diverse, inclusive workplace where everyone is valued for their unique contributions. We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.