Senior CRO & Product Growth Lead

Careers-At-Eucalyptus; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Eucalyptus is seeking a senior Product Growth (CRO) Manager to own and optimise the conversion journey from first visit to treatment. You will combine data, experimentation and behavioural insights to simplify and improve the patient journey across our Juniper program.

This hands‑on role partners with Design, Copy, Engineering and Analytics to turn opportunities into shipped experiments and new conversion journeys as we expand product offerings.

Qualifications

• 5+ years of experience across CRO, experimentation, digital optimisation, product growth, or a similarly quantitative digital role.
• Own and improve digital conversion funnels, with clear examples of measurable commercial impact.
• Strong hands‑on experience designing and running A/B and multivariate experiments.
• Strong analytical instincts; interrogate funnel performance, identify drop‑offs, size opportunities, translate data into hypotheses.
• Experience working with Analytics or Data teams to build robust measurement and attribution frameworks.
• Strong customer judgement and understanding of how UX, messaging, friction and behavioural psychology influence conversion.
• Experience working closely with Design, Copy, Engineering and Product to turn hypotheses into shipped experiences.
• Strong commercial judgement and ability to connect funnel metrics to business outcomes.

Responsibilities

• Own conversion across the funnel from landing page through to quiz, assessment and order.
• Build and run our experimentation roadmap with clear hypotheses and prioritised opportunities.
• Get close to the data; diagnose drop‑offs, quantify opportunities, ensure robust tracking and attribution.
• Design rigorous experiments; own A/B and multivariate testing from hypothesis to execution and analysis.
• Turn experiments into decisions; clearly articulate results and determine what to ship, iterate or stop.
• Understand the customer behind the numbers by combining quantitative data with customer insight.
• Lead conversion-focused creative execution with Copy and Design to improve messaging, UX and experiences.
• Partner with Engineering and Product to take opportunities from diagnosis through to implementation.
• Connect acquisition and conversion; align experiences with the initial intent and messaging.
• Build new conversion journeys as Juniper expands its product ecosystem.

Skills

CRO

Experimentation

Digital optimisation

Product growth

Analytics

A/B testing

Job description

Eucalyptus is seeking a senior Product Growth (CRO) Manager to own and optimise the conversion journey from first visit to treatment. You will combine data, experimentation and behavioural insights to simplify and improve the patient journey across our Juniper program.

This hands‑on role partners with Design, Copy, Engineering and Analytics to turn opportunities into shipped experiments and new conversion journeys as we expand product offerings.