Senior CRO & Product Growth Manager

Eucalyptus Spa; Queensland; On-site; AUD 120,000 - 180,000; Full time

Job summary

Eucalyptus seeks a senior Product Growth (CRO) Manager to own and improve the key journey from first visit to treatment for Juniper. You will combine data, experimentation and customer insight to simplify the path, reduce drops and drive meaningful health outcomes.

In this senior, hands-on role, you’ll own conversions across the digital funnel, work with Design, Copy, Engineering and Analytics, and help build new conversion journeys as the product ecosystem expands.

Qualifications

• 5+ years in CRO, experimentation, digital optimisation or related quantitative role.
• Proven ability to own and improve digital conversion funnels with measurable impact.
• Hands-on experience designing and running A/B and multivariate tests.
• Strong analytical instincts to interrogate funnel performance and translate data into hypotheses.
• Experience partnering with Analytics/Data teams on measurement and attribution.
• Good understanding of UX, messaging, friction and behavioural psychology on conversion.
• Ability to collaborate with Design, Copy, Engineering and Product to ship experiences.

Responsibilities

• Own conversion across the funnel from landing page to quiz, assessment and order; identify leaks and opportunities.
• Build and run experimentation roadmap; translate insights into prioritized opportunities and tests.
• Work with Analytics to ensure proper tracking, measurement, and attribution.
• Design rigorous experiments (A/B and multivariate) and manage from hypothesis to decision.
• Articulate learnings and decisions; determine what to ship, iterate, or stop.
• Combine quantitative data with customer insight to understand intent and friction.
• Lead conversion-focused creative execution with Copy and Design for improved UX.
• Collaborate with Engineering and Product to implement experiments end-to-end.
• Connect acquisition and conversion; align landing experiences with initial messaging.
• Create and optimise new conversion journeys as product ecosystem expands.
• Establish strong CRO practices around prioritisation, design, measurement and learning.

Skills

CRO

Experimentation

Digital optimisation

Product growth

A/B testing

Analytics

Measurement & attribution

Cross-functional collaboration

Job description

Eucalyptus seeks a senior Product Growth (CRO) Manager to own and improve the key journey from first visit to treatment for Juniper. You will combine data, experimentation and customer insight to simplify the path, reduce drops and drive meaningful health outcomes.

In this senior, hands-on role, you’ll own conversions across the digital funnel, work with Design, Copy, Engineering and Analytics, and help build new conversion journeys as the product ecosystem expands.