Senior CRO & Growth Lead - Digital Health

Eucalyptus; Sydney; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Wellness programs

Learning budgets

Conferences & certifications

Global collaboration

Job summary

Eucalyptus seeks a CRO Manager to own and improve the conversion journey from first website visit to treatment initiation. You will combine data, experimentation and customer insights to simplify the journey and improve outcomes.

This senior, hands-on role sits in the Product Growth team. You will run A/B and multivariate tests, partnering with Design, Copy, Engineering and Analytics to ship impactful experiments that improve conversion and patient engagement.

Qualifications

• 5+ years of experience across CRO, experimentation, digital optimisation, product growth, or a similarly quantitative digital role.
• A track record of owning and improving digital conversion funnels, with measurable commercial impact.
• Strong hands-on experience designing and running A/B and multivariate experiments.
• Strong analytical instincts; ability to interrogate funnel performance and translate data into hypotheses.
• Experience working with Analytics or Data teams to build measurement and attribution frameworks.
• Strong customer judgement and understanding of how UX, messaging, friction and behavioural psychology influence conversion.
• Experience collaborating with Design, Copy, Engineering and Product to ship experiences.
• Strong commercial judgement and ability to connect funnel metrics to business outcomes.

Responsibilities

• Own conversion across the funnel, from landing page to quiz, assessment and order.
• Build and run the experimentation roadmap with clear hypotheses and prioritisation.
• Get close to the data; diagnose drop-offs and ensure proper tracking and attribution.
• Design rigorous experiments including A/B and multivariate testing.
• Turn results into decisions on what to ship or iterate.
• Understand customer intent and friction driving journey abandonment.
• Lead conversion-focused creative execution with Copy and Design.
• Partner with Engineering and Product to implement changes, not just advise.
• Connect acquisition and conversion to reflect intent and messaging across the funnel.
• Build new conversion journeys for new products and patient needs.
• Raise CRO capability with disciplined prioritisation and learning.

Skills

CRO

Experimentation

Digital analytics

A/B testing

Product growth

Tools

Analytics platforms

Job description

Eucalyptus seeks a CRO Manager to own and improve the conversion journey from first website visit to treatment initiation. You will combine data, experimentation and customer insights to simplify the journey and improve outcomes.

This senior, hands-on role sits in the Product Growth team. You will run A/B and multivariate tests, partnering with Design, Copy, Engineering and Analytics to ship impactful experiments that improve conversion and patient engagement.