Senior B2B Lifecycle Marketing & Sales Enablement Lead

Australia Post; Melbourne; Híbrido; AUD 140 000 - 210 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible and hybrid working

Growth and mentoring programs

Team member discounts and wellbeing

Resumo da oferta

Australia Post is seeking a senior leader to own B2B lifecycle marketing, automation and sales enablement across our Marketing & Sales Enablement team in Parcel, Post & eCommerce Services. You will lead a small team and shape personalised journeys that drive growth and improve customer experience.

You will partner with Marketing, Sales, Customer Success, Product, Technology and external vendors to unlock AI, martech and Seismic capabilities, turning insights into practical solutions

Qualificações

• Experience leading B2B lifecycle marketing and sales enablement in a large org.
• Proven ability to design and optimise automated customer journeys.
• Strong stakeholder mgmt with cross-functional delivery.

Responsabilidades

• Lead development and execution of B2B lifecycle marketing strategy.
• Design and optimise automated journeys and nurture campaigns.
• Drive personalised 1:1 email communications for major campaigns.
• Own and evolve the sales enablement platform and roadmap.
• Partner with Product, Sales, Marketing, Tech and vendors.
• Measure program performance and drive improvements.
• Lead and coach a high-performing, inclusive team.

Conhecimentos

B2B lifecycle marketing

Sales enablement

Team leadership

Marketing automation

Stakeholder management

Ferramentas

Salesforce Marketing Cloud

Salesforce CRM

Data Cloud

Adobe Experience Manager

Seismic

Descrição da oferta de emprego

Australia Post is seeking a senior leader to own B2B lifecycle marketing, automation and sales enablement across our Marketing & Sales Enablement team in Parcel, Post & eCommerce Services. You will lead a small team and shape personalised journeys that drive growth and improve customer experience.

You will partner with Marketing, Sales, Customer Success, Product, Technology and external vendors to unlock AI, martech and Seismic capabilities, turning insights into practical solutions