Manager, B2B Lifecycle Marketing & Sales Enablement

Australia Post; Melbourne; Hybrid; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Flexible and hybrid working

Growth and mentoring programs

Team member discounts and wellbeing

Job summary

Australia Post is seeking a senior leader to own B2B lifecycle marketing, automation and sales enablement across our Marketing & Sales Enablement team in Parcel, Post & eCommerce Services. You will lead a small team and shape personalised journeys that drive growth and improve customer experience.

You will partner with Marketing, Sales, Customer Success, Product, Technology and external vendors to unlock AI, martech and Seismic capabilities, turning insights into practical solutions

Qualifications

• Experience leading B2B lifecycle marketing and sales enablement in a large org.
• Proven ability to design and optimise automated customer journeys.
• Strong stakeholder mgmt with cross-functional delivery.

Responsibilities

• Lead development and execution of B2B lifecycle marketing strategy.
• Design and optimise automated journeys and nurture campaigns.
• Drive personalised 1:1 email communications for major campaigns.
• Own and evolve the sales enablement platform and roadmap.
• Partner with Product, Sales, Marketing, Tech and vendors.
• Measure program performance and drive improvements.
• Lead and coach a high-performing, inclusive team.

Skills

B2B lifecycle marketing

Sales enablement

Team leadership

Marketing automation

Stakeholder management

Tools

Salesforce Marketing Cloud

Salesforce CRM

Data Cloud

Adobe Experience Manager

Seismic

Job description

Are you a B2B lifecycle, 1:1 communications and automation leader ready to take the next step in your career?

Join Australia Post and lead the strategy, technology and team behind smarter, more personalised customer journeys and sales enablement experiences.

About the opportunity

We have a 2-year contract opportunity, covering a secondment, within our Marketing & Sales Enablement team in Parcel, Post & eCommerce Services.

Reporting to the Senior Manager, Marketing & Sales Enablement, you'll lead a team of two and shape how we engage business customers across their lifecycle. You'll develop and deliver scalable communications, automated journeys, nurture programs and sales enablement solutions that support growth, improve customer experience and increase operational efficiency.

You'll partner with Marketing, Sales, Customer Success, Product, Technology, Data and external vendors to unlock the full potential of our AI, martech and Seismic capabilities. By turning customer insights and business priorities into practical solutions, you'll help deliver meaningful outcomes aligned to our Post30 strategy.

What you’ll deliver

• Lead the development and execution of B2B lifecycle marketing and sales enablement strategy, improving customer engagement, sales effectiveness and commercial outcomes.
• Design, implement and optimise automated customer journeys, lifecycle programs and nurture campaigns using customer data and insights.
• Lead the strategy and delivery of personalised 1:1 email communications supporting major campaigns and programs.
• Own and evolve the sales enablement platform, including roadmap planning, user experience, adoption and end-to-end support.
• Partner across Product, Sales, Marketing, Technology and vendors to introduce new capabilities across the marketing technology stack.
• Measure and report on program performance, using insights to improve customer outcomes and marketing effectiveness.
• Lead, coach and support a team of while fostering a collaborative, customer-focused and inclusive culture.

About you

You're a commercially minded marketing leader who can connect strategy, technology, data and people. You are curious, collaborative and comfortable navigating ambiguity. You build strong relationships, influence stakeholders at all levels and can translate technical concepts into practical business outcomes. Most importantly, you're motivated by delivering better experiences for customers and helping teams succeed together.

What you’ll bring

• Experience leading teams and delivering B2B lifecycle marketing, sales enablement, customer communications or marketing automation programs in a large, complex organisation .
• Demonstrated success designing, implementing and optimising automated journeys, lifecycle programs and personalised campaigns.
• Strong experience with Salesforce Marketing Cloud, Salesforce CRM, Data Cloud, Adobe Experience Manager, Seismic or comparable martech platforms.
• The ability to work with technical specialists and cross-functional teams to translate strategy into delivery.
• Strong stakeholder management, program delivery and analytical skills, with the ability to manage competing priorities and deliver results.

Why Australia Post

At Australia Post, you'll help create better experiences for business customers while contributing to an organisation that serves communities across Australia. You'll join a connected team where your work can make a visible impact, with the flexibility to balance work and life outside it.

• A two-year opportunity to lead meaningful work within Australia Post's marketing team.
• Flexible and hybrid working arrangements, including the opportunity to work from home two days per week.
• Growth and development through formal programs and mentoring.
• Team member discounts and offers, flexible work policies, generous leave options, and health and wellbeing resources.

All walks, one route

It takes a lot of us to deliver for every Australian – and it’s important to us that our people behind the parcels reflect the people receiving them. We come from all walks. Different backgrounds, different ages, different genders, different sexualities and different abilities, but we all believe in the same purpose.

We welcome people all ages, genders and backgrounds – including Aboriginal and Torres Strait Islander peoples, people with disability, LGBTQIA+ communities, and refugees. We’re a Disability Confident Recruiter, committed to making our hiring process and workplace inclusive and barrier-free. We’re also working hard to remove bias and build a gender-equitable experience for everyone who joins us. If you’ve got questions about accessibility, reach out to our Diversity & Inclusion team at [e-mail] or on 03 8737 9415.