B2B SaaS Lifecycle Automation Specialist

carsales; Victoria; Hybrid; AUD 95,000 - 130,000; Full time

Benefits offered by this job

Paid parental leave

Best Workplace recognition

Flexible working options

Job summary

carsales is seeking a marketing automation specialist to own end-to-end B2B SaaS lifecycle journeys, from onboarding to engagement and retention. You will collaborate with cross-functional teams including paid media, SEO, and Growth Analytics to drive audience-driven campaigns.

Experience with Braze or Salesforce Marketing Cloud is highly valued; SQL skills are a plus. The role offers flexible working options and a path to impact across a leading Australian online marketplace.

Qualifications

• Deep hands-on experience in marketing automation and lifecycle programs.
• Ability to build personalised B2B SaaS lifecycle journeys end to end.

Responsibilities

• Own B2B SaaS lifecycle journeys from onboarding to retention.
• Coordinate segmentation, campaign setup, QA and delivery.
• Analyse data to drive multi-channel communications.

Skills

Marketing automation

B2B SaaS lifecycle

Braze experience

SQL

Campaign QA

Tools

SFMC/Braze

Job description

carsales is seeking a marketing automation specialist to own end-to-end B2B SaaS lifecycle journeys, from onboarding to engagement and retention. You will collaborate with cross-functional teams including paid media, SEO, and Growth Analytics to drive audience-driven campaigns.

Experience with Braze or Salesforce Marketing Cloud is highly valued; SQL skills are a plus. The role offers flexible working options and a path to impact across a leading Australian online marketplace.