Remote AI-Driven Marketing Ops Specialist

Bunnings; Seymour; Remote; AUD 120,000 - 160,000; Full time

Job summary

Employment Hero is seeking a Marketing Operations Specialist to architect and automate our marketing engine with AI-first strategies. You will drive Marketo excellence, minimize manual work, and align marketing, sales, and business processes to deliver scalable campaigns.

You will own platform management, data quality, and proactive optimization while mentoring two direct reports. This remote role offers growth, cutting-edge tooling, and a global scope within a fast-growing tech company.

Qualifications

• 5+ years of hands-on Marketo/CRM experience in a B2B environment.
• Experience with Salesforce integration and data synchronization.
• Strong autonomous, end-to-end campaign operations.
• Comfort with AI tools and automation.
• Ability to translate business needs into data constraints.

Responsibilities

• Platform Management & Support – Manage the day-to-day operations of our Marketo instance to support the broader business, ensuring high system uptime, flawless execution, and scalable processes.
• Lead Investigations & Troubleshooting – Act as the ultimate problem-solver for funnel leakage. Conduct deep-dive lead investigations to troubleshoot routing issues, scoring anomalies, and synchronisation errors between Marketo and Salesforce.
• Operational & Campaign Optimisation – Drive continuous Marketo optimisation. You will look beyond 'how it's always been done' to streamline campaign logic, apply AI to repetitive processes, and increase our speed-to-market.
• Cross-Functional Business Alignment – Develop a comprehensive, solid understanding of Employment Hero’s marketing, sales, and overarching business processes. You will deconstruct these business requirements into raw data constraints and technical solutions.
• System Overhaul & Simplification – Partner with the Senior Marketing Operations Manager on high-level, strategic projects aimed at ruthlessly overhauling and simplifying our Marketo instance. Your goal is to eliminate technical debt and build a clean, sustainable "Marketecture."
• List Operations Management – Manage and oversee the List Operations function (2 Direct Reports). You will ensure pristine data hygiene, accurate segmentation, and timely list execution, while proactively exploring how AI and data enrichment agents can automate these historically manual tasks.
• Ruthless Documentation – Maintain comprehensive, up-to-date documentation for all systems and workflows. You will ensure that our marketing infrastructure is never a "black box," making processes transparent, accessible, and easy for the broader team to understand.

Skills

AI-first mindset

Systems thinking

Operational discipline

Growth mindset

CRM proficiency

Tools

Marketo

Salesforce

Job description

Employment Hero is seeking a Marketing Operations Specialist to architect and automate our marketing engine with AI-first strategies. You will drive Marketo excellence, minimize manual work, and align marketing, sales, and business processes to deliver scalable campaigns.

You will own platform management, data quality, and proactive optimization while mentoring two direct reports. This remote role offers growth, cutting-edge tooling, and a global scope within a fast-growing tech company.