Performance-Driven Media & Audience Specialist

The Hospitals Contribution Fund Of Australia Limited; Sydney; On-site; AUD 100,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF cover

Family-friendly certified employer

18 weeks parental leave

Mental health and wellbeing programs

Discounts on HCF products and partner;

Job summary

The Hospitals Contribution Fund Of Australia Limited (HCF) seeks a Media Performance & Audience Specialist to optimise campaigns, uncover audience insights and drive smarter marketing outcomes. You will work across paid media, monitor performance, and translate data into actionable recommendations for internal teams and agency partners.

You’ll apply Adobe Analytics and Tableau to understand performance, activate first-party audiences, and support AdTech/MarTech initiatives while balancing

Qualifications

• Experience in media, digital marketing, marketing analytics, audience strategy or a related field.
• Experience managing and optimising paid media campaigns across channels, particularly paid search, paid social and programmatic media.
• Strong analytical capability, with experience using Adobe Analytics, Tableau or similar reporting platforms.
• Experience working with first-party data, audience segmentation and audience activation strategies.
• Knowledge of media measurement, attribution, optimisation and reporting methodologies.
• Exposure to AdTech and MarTech platforms and a genuine interest in emerging media technologies.
• Strong stakeholder management skills and the ability to communicate insights to both technical and non-technical audiences.
• A proactive, curious and solutions-focused approach, with the ability to manage competing priorities in a fast-paced environment.
• Experience within health insurance, financial services or a similarly regulated industry will be highly regarded, but not essential.

Responsibilities

• Oversee day-to-day media operations across paid channels, monitor performance and identify opportunities to improve effectiveness, efficiency and ROI.
• Use insights from platforms such as Adobe Analytics, Tableau and reporting tools to understand campaign performance and provide recommendations.
• Identify and activate first-party audience opportunities in collaboration with Analytics, CRM, Marketing Automation and Customer Data teams.
• Contribute to media capability and technology projects, supporting evolution of HCF's AdTech and MarTech ecosystem.
• Collaborate with internal stakeholders and agency partners to plan, deliver and optimise campaigns.

Skills

Media operations

Campaign optimisation

Data analysis

Stakeholder communication

Audience strategy

Tools

Adobe Analytics

Tableau

Job description

The Hospitals Contribution Fund Of Australia Limited (HCF) seeks a Media Performance & Audience Specialist to optimise campaigns, uncover audience insights and drive smarter marketing outcomes. You will work across paid media, monitor performance, and translate data into actionable recommendations for internal teams and agency partners.

You’ll apply Adobe Analytics and Tableau to understand performance, activate first-party audiences, and support AdTech/MarTech initiatives while balancing