Flexible Media Performance & AdTech Lead

HCF Australia; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on hospital and extras

Family-friendly certified employer

18 weeks of parental leave

Mental health and wellbeing programs

Discounts on HCF products and services

Job summary

HCF Australia is seeking a Media Performance & Audience Specialist to turn media activity into business outcomes. You’ll oversee day-to-day media operations across paid channels, monitor performance and identify opportunities to improve effectiveness and ROI.

Sitting at the intersection of media, data and audience strategy, you’ll use Adobe Analytics and Tableau to understand campaigns, uncover trends and provide recommendations.

Qualifications

• Experience in media operations, campaign optimisation and performance reporting.
• Ability to translate data into actionable recommendations for stakeholders.
• Experience working with first-party data and audience activation.
• Exposure to AdTech/MarTech platforms is a plus.

Responsibilities

• Oversee day-to-day media operations across paid channels.
• Monitor performance and identify opportunities to improve ROI.

Skills

Media operations

Campaign optimisation

Performance reporting

Stakeholder management

Communication of insights

Audience activation strategies

Analytical thinking

Tools

Adobe Analytics

Tableau

Job description

HCF Australia is seeking a Media Performance & Audience Specialist to turn media activity into business outcomes. You’ll oversee day-to-day media operations across paid channels, monitor performance and identify opportunities to improve effectiveness and ROI.

Sitting at the intersection of media, data and audience strategy, you’ll use Adobe Analytics and Tableau to understand campaigns, uncover trends and provide recommendations.