Media, Performance & AdTech Specialist

HCF Australia; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on hospital and extras

Family-friendly certified employer

18 weeks of parental leave

Mental health and wellbeing programs

Discounts on HCF products and services

Job summary

HCF Australia is seeking a Media Performance & Audience Specialist to turn media activity into business outcomes. You’ll oversee day-to-day media operations across paid channels, monitor performance and identify opportunities to improve effectiveness and ROI.

Sitting at the intersection of media, data and audience strategy, you’ll use Adobe Analytics and Tableau to understand campaigns, uncover trends and provide recommendations.

Qualifications

• Experience in media operations, campaign optimisation and performance reporting.
• Ability to translate data into actionable recommendations for stakeholders.
• Experience working with first-party data and audience activation.
• Exposure to AdTech/MarTech platforms is a plus.

Responsibilities

• Oversee day-to-day media operations across paid channels.
• Monitor performance and identify opportunities to improve ROI.

Skills

Media operations

Campaign optimisation

Performance reporting

Stakeholder management

Communication of insights

Audience activation strategies

Analytical thinking

Tools

Adobe Analytics

Tableau

Job description

Turn media performance into business impact. Optimise campaigns, unlock audience insights and drive smarter marketing outcomes at HCF

As Media Performance & Audience Specialist, you'll play a key role in supporting RT Health's media activity, ensuring campaigns are planned, delivered and optimised to achieve meaningful business outcomes.

Working closely with internal stakeholders and agency partners, you'll oversee day-to-day media operations across paid channels, monitor performance and identify opportunities to improve effectiveness, efficiency and return on investment.

This role sits at the intersection of media, data and audience strategy. You'll use insights from platforms such as Adobe Analytics, Tableau and media reporting tools to understand campaign performance, uncover trends and provide recommendations that help shape marketing decisions.

You'll also be responsible for identifying and activating first-party audience opportunities, partnering with teams across Analytics, CRM, Marketing Automation and Customer Data to improve targeting, personalisation and campaign performance.

Alongside campaign delivery and optimisation, you'll contribute to media capability and technology projects, supporting the ongoing evolution of HCF's AdTech and MarTech ecosystem and helping bring new ideas, tools and ways of working to life.

About You

You're a commercially minded media professional who enjoys combining data, insights and audience strategy to deliver stronger marketing outcomes.

You bring experience across media operations, campaign optimisation and performance reporting, with the ability to translate complex data into clear recommendations that influence decision-making. You're equally comfortable working with stakeholders, agency partners and technical teams, building strong relationships and driving outcomes through collaboration.

You'll Bring

• Experience in media, digital marketing, marketing analytics, audience strategy or a related field.
• Experience managing and optimising paid media campaigns across channels, particularly paid search, paid social and programmatic media.
• Strong analytical capability, with experience using Adobe Analytics, Tableau or similar reporting platforms.
• Experience working with first-party data, audience segmentation and audience activation strategies.
• Knowledge of media measurement, attribution, optimisation and reporting methodologies.
• Exposure to AdTech and MarTech platforms and a genuine interest in emerging media technologies.
• Strong stakeholder management skills and the ability to communicate insights to both technical and non-technical audiences.
• A proactive, curious and solutions-focused approach, with the ability to manage competing priorities in a fast-paced environment.
• Experience within health insurance, financial services or a similarly regulated industry will be highly regarded, but not essential.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion

We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

Skills

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.