Media, Performance & AdTech Specialist

The Hospitals Contribution Fund Of Australia Limited; Sydney; On-site; AUD 100,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF cover

Family-friendly certified employer

18 weeks parental leave

Mental health and wellbeing programs

Discounts on HCF products and partner;

Job summary

The Hospitals Contribution Fund Of Australia Limited (HCF) seeks a Media Performance & Audience Specialist to optimise campaigns, uncover audience insights and drive smarter marketing outcomes. You will work across paid media, monitor performance, and translate data into actionable recommendations for internal teams and agency partners.

You’ll apply Adobe Analytics and Tableau to understand performance, activate first-party audiences, and support AdTech/MarTech initiatives while balancing

Qualifications

• Experience in media, digital marketing, marketing analytics, audience strategy or a related field.
• Experience managing and optimising paid media campaigns across channels, particularly paid search, paid social and programmatic media.
• Strong analytical capability, with experience using Adobe Analytics, Tableau or similar reporting platforms.
• Experience working with first-party data, audience segmentation and audience activation strategies.
• Knowledge of media measurement, attribution, optimisation and reporting methodologies.
• Exposure to AdTech and MarTech platforms and a genuine interest in emerging media technologies.
• Strong stakeholder management skills and the ability to communicate insights to both technical and non-technical audiences.
• A proactive, curious and solutions-focused approach, with the ability to manage competing priorities in a fast-paced environment.
• Experience within health insurance, financial services or a similarly regulated industry will be highly regarded, but not essential.

Responsibilities

• Oversee day-to-day media operations across paid channels, monitor performance and identify opportunities to improve effectiveness, efficiency and ROI.
• Use insights from platforms such as Adobe Analytics, Tableau and reporting tools to understand campaign performance and provide recommendations.
• Identify and activate first-party audience opportunities in collaboration with Analytics, CRM, Marketing Automation and Customer Data teams.
• Contribute to media capability and technology projects, supporting evolution of HCF's AdTech and MarTech ecosystem.
• Collaborate with internal stakeholders and agency partners to plan, deliver and optimise campaigns.

Skills

Media operations

Campaign optimisation

Data analysis

Stakeholder communication

Audience strategy

Tools

Adobe Analytics

Tableau

Job description

Turn media performance into business impact. Optimise campaigns, unlock audience insights and drive smarter marketing outcomes at HCF As Media Performance & Audience Specialist, you'll play a key role in supporting RT Health's media activity, ensuring campaigns are planned, delivered and optimised to achieve meaningful business outcomes. Working closely with internal stakeholders and agency partners, you'll oversee day-to-day media operations across paid channels, monitor performance and identify opportunities to improve effectiveness, efficiency and return on investment. This role sits at the intersection of media, data and audience strategy. You'll use insights from platforms such as Adobe Analytics, Tableau and media reporting tools to understand campaign performance, uncover trends and provide recommendations that help shape marketing decisions. You'll also be responsible for identifying and activating first-party audience opportunities, partnering with teams across Analytics, CRM, Marketing Automation and Customer Data to improve targeting, personalisation and campaign performance. Alongside campaign delivery and optimisation, you'll contribute to media capability and technology projects, supporting the ongoing evolution of HCF's AdTech and MarTech ecosystem and helping bring new ideas, tools and ways of working to life.

About You

You’re a commercially minded media professional who enjoys combining data, insights and audience strategy to deliver stronger marketing outcomes. You bring experience across media operations, campaign optimisation and performance reporting, with the ability to translate complex data into clear recommendations that influence decision-making. You’re equally comfortable working with stakeholders, agency partners and technical teams, building strong relationships and driving outcomes through collaboration.

You’ll bring:

• Experience in media, digital marketing, marketing analytics, audience strategy or a related field.
• Experience managing and optimising paid media campaigns across channels, particularly paid search, paid social and programmatic media.
• Strong analytical capability, with experience using Adobe Analytics, Tableau or similar reporting platforms.
• Experience working with first-party data, audience segmentation and audience activation strategies.
• Knowledge of media measurement, attribution, optimisation and reporting methodologies.
• Exposure to AdTech and MarTech platforms and a genuine interest in emerging media technologies.
• Strong stakeholder management skills and the ability to communicate insights to both technical and non-technical audiences.
• A proactive, curious and solutions-focused approach, with the ability to manage competing priorities in a fast-paced environment.
• Experience within health insurance, financial services or a similarly regulated industry will be highly regarded, but not essential.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best.

Our offerings include:

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Our values inform the way we do things. They help us build the culture we need to realise our purpose. Our values are to: Step Forward Get There Together Make it Better Stay Human Walk in Their Shoes.