Media Performance & AdTech Specialist: Data-Driven Growth

HCF Corporation; Sydney; On-site; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF hospital and/or i n

Parental leave (18 weeks)

Wellbeing programs and health perks

Job summary

HCF is seeking a Media Performance & Audience Specialist to turn data into smarter marketing outcomes across paid channels. You’ll work with Analytics, CRM and Marketing teams to optimise campaigns, activate first-party audiences and drive ROI.

You’ll translate campaign performance into actionable insights, collaborate with stakeholders and partners, and contribute to AdTech/MarTech capability projects in a regulated health insurance environment.

Qualifications

• Experience in media, digital marketing, marketing analytics, audience strategy or a related field.
• Experience managing and optimising paid media campaigns across channels, particularly paid search, paid social and programmatic media.
• Strong analytical capability, with experience using Adobe Analytics, Tableau or similar reporting platforms.
• Experience working with first-party data, audience segmentation and audience activation strategies.
• Knowledge of media measurement, attribution, optimisation and reporting methodologies.
• Exposure to AdTech and MarTech platforms and a genuine interest in emerging media technologies.
• Strong stakeholder management skills and the ability to communicate insights to both technical and non-technical audiences.
• A proactive, curious and solutions-focused approach, with the ability to manage competing priorities in a fast-paced environment.
• Experience within health insurance, financial services or a similarly regulated industry will be highly regarded, but not essential.

Responsibilities

• Oversee day-to-day media operations across paid channels.
• Monitor performance and identify opportunities to improve effectiveness, efficiency and ROI.
• Use insights from platforms like Adobe Analytics/Tableau to shape marketing decisions.
• Identify and activate first-party audience opportunities with Analytics, CRM and Marketing teams.
• Contribute to media capability and technology projects within HCF’s AdTech/MarTech ecosystem.

Skills

Media operations

Campaign optimisation

Performance reporting

Audience strategy

Stakeholder management

Data-driven decisions

Cross-functional collaboration

Tools

Adobe Analytics

Tableau

Job description

HCF is seeking a Media Performance & Audience Specialist to turn data into smarter marketing outcomes across paid channels. You’ll work with Analytics, CRM and Marketing teams to optimise campaigns, activate first-party audiences and drive ROI.

You’ll translate campaign performance into actionable insights, collaborate with stakeholders and partners, and contribute to AdTech/MarTech capability projects in a regulated health insurance environment.