Media Performance & AdTech Lead — Audience & ROI

hcf; Australia; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on health cover

Family-friendly certified employer

18 weeks parental leave

Wellbeing programs

Job summary

HCF is seeking a Media Performance & Audience Specialist to turn data into smarter marketing outcomes across paid channels. You will oversee day-to-day media operations, monitor performance and identify optimisation opportunities that improve ROI.

You'll work with Analytics, CRM and Marketing teams to activate first-party audiences and shape campaigns using Adobe Analytics, Tableau and other reporting tools. This role sits at the intersection of media, data and audience strategy.

Qualifications

• Experience in media operations and campaign optimisation.
• Strong analytics and ability to translate data into insights.
• Experience with first-party data and audience activation.
• Stakeholder management and cross-functional collaboration.

Responsibilities

• Oversee day-to-day media operations across paid channels.
• Monitor performance and identify optimisation opportunities.
• Collaborate with analytics, CRM and marketing teams.
• Support AdTech and MarTech projects.
• Translate data into actionable recommendations.

Skills

Media operations

Campaign optimisation

Stakeholder management

First-party data

Audience activation

AdTech exposure

Analytics interpretation

Tools

Adobe Analytics

Tableau

Programmatic platforms

Job description

HCF is seeking a Media Performance & Audience Specialist to turn data into smarter marketing outcomes across paid channels. You will oversee day-to-day media operations, monitor performance and identify optimisation opportunities that improve ROI.

You'll work with Analytics, CRM and Marketing teams to activate first-party audiences and shape campaigns using Adobe Analytics, Tableau and other reporting tools. This role sits at the intersection of media, data and audience strategy.