National Events Lead - Hybrid

Wesfarmers; Melbourne; On-site; AUD 130,000 - 195,000; Full time

Benefits offered by this job

Team member discount card for Kmart, B

Bunnings, Target & Officeworks offers

One Pass subscription & Wesfarmers' 4+

Continual training and career dev

Team events and celebrations

Employee Assistance Program

Refer-A-Friend program

Additional annual leave up to 4 weeks

Parental leave

Free onsite parking

Job summary

Blackwoods, part of Wesfarmers, is seeking a National Events Lead to own major industry expos, trade shows and hospitality events across Australia. You will lead end-to-end delivery of a busy national calendar, partnering with Sales, Customer Experience and Supplier teams to drive engagement and measurable commercial outcomes.

This hands-on leadership role requires strong budgeting, governance, and stakeholder management in a fast-paced environment, with travel as required.

Qualifications

• Proven experience managing large-scale B2B events, expos or trade shows.
• Strong event coordination and project management capabilities.
• Experience working across marketing, sales and operations stakeholders.
• Demonstrated people leadership experience.
• Commercially focused with a strong understanding of customer engagement and lead generation.
• Ability to manage multiple priorities and deliver outcomes in a fast-paced environment.
• Willingness to travel as required to support events.

Responsibilities

• Plan and deliver major Industry and customer events, expos and hospitality experiences across Australia.
• Manage event budgets, logistics, timelines and stakeholder communications.
• Partner with sales teams to maximise customer attendance, lead generation and post-event follow-up.
• Collaborate with suppliers and vendors to secure sponsorship, funding and activation opportunities.
• Measure event success through data, insights and post-event reviews.
• Lead and support a Regional Marketing Coordinator.
• Drive best-practice event governance, planning disciplines and reporting standards.
• Create innovative customer engagement experiences that enhance brand presence and commercial impact.

Skills

Event management

B2B events

Stakeholder management

People leadership

Commercial acumen

Lead generation

Multi-priority delivery

Willingness to travel

Job description

About the role

Are you an experienced events professional who thrives on bringing large-scale customer experiences to life? We're looking for a commercially National Events Lead to take ownership of Blackwoods' major industry expos, trade shows and customer hospitality events.

This is a hands-on leadership role where you'll drive the end-to-end delivery of a busy national events calendar while partnering closely with Sales, Customer Experience, Category and Supplier teams. You'll be responsible for creating memorable customer experiences that generate engagement, strengthen relationships and deliver measurable commercial outcomes

What you'll be doing

• Plan and deliver major Industry and customer events, expos and hospitality experiences across Australia.
• Manage event budgets, logistics, timelines and stakeholder communications.
• Partner with sales teams to maximise customer attendance, lead generation and post-event follow-up.
• Collaborate with suppliers and vendors to secure sponsorship, funding and activation opportunities.
• Measure event success through data, insights and post-event reviews.
• Lead and support a Regional Marketing Coordinator.
• Drive best-practice event governance, planning disciplines and reporting standards.
• Create innovative customer engagement experiences that enhance brand presence and commercial impact.

We're looking for someone who has:

• Proven experience managing large-scale B2B events, expos or trade shows.
• Strong event coordination and project management capabilities.
• Experience working across multiple stakeholders in marketing, sales and operational environments.
• Demonstrated people leadership experience.
• Commercially focused with a strong understanding of customer engagement and lead generation.
• Ability to manage multiple priorities and deliver outcomes in a fast-paced environment.
• Willingness to travel as required to support events

What's In It For You

• Exclusive Perks:Team Memberdiscount cardfor Kmart, Bunnings, Target & Officeworks,FREE One Passsubscription&Wesfarmers discountedoffersfrom over 400 retail partners
• Continuoustraining and career developmentopportunities
• Team events, celebrations,awardrecognition and prizes
• Employee Assistance Program:wellbeingsupportfor you and your immediate family-coveringcounselling, coaching, financial advice, legal guidance, nutritionalservices, & more!
• Refer-A-Friend program–earn up to $2,000 for each referral!
• Ability topurchase up to 4 weeks’ additional annual leave
• Generouspaid parental leavepolicy
• Free onsite parkingand more!

As part of our recruitment process and commitment to safety, you will be required to undertake background checks (which will include a pre-employment medical assessment involving drug & alcohol testing).

Blackwoods also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community and people with disabilities.

Our Story

Blackwoods is one of Australia’s leading providers of Maintenance, Repair and Operations (MRO) products and industrial safety solutions, supporting industries including mining, manufacturing, construction, transport, logistics and government. Backed by Wesfarmers, Blackwoods offers the stability of a market leader along with strong career development and growth opportunities across the broader group.