National B2B Events Lead

Blackwoods; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Team discount card

One Pass subscription

Wesfarmers partner discounts

Continuous training

Job summary

Blackwoods in Australia seeks a commercially driven National Events Lead to own major industry expos, trade shows and customer hospitality events across the country. You will lead end-to-end delivery, shape attendee experiences and drive measurable commercial outcomes by partnering with Sales, Customer Experience, and Supplier teams.

In this hands-on leadership role you’ll manage budgets, timelines and governance, mentor a Regional Marketing Coordinator and ensure events reinforce our brand

Qualifications

• Proven experience managing large-scale B2B events, expos or trade shows.
• Strong event coordination and project management capabilities.
• Experience working across multiple stakeholders in marketing, sales and operational environments.
• Demonstrated people leadership experience.
• Commercially focused with a strong understanding of customer engagement and lead generation.
• Ability to manage multiple priorities and deliver outcomes in a fast-paced environment.
• Willingness to travel as required to support events.

Responsibilities

• Plan and deliver major Industry and customer events, expos and hospitality experiences across Australia.
• Manage event budgets, logistics, timelines and stakeholder communications.
• Partner with sales teams to maximise customer attendance, lead generation and post-event follow-up.
• Collaborate with suppliers and vendors to secure sponsorship, funding and activation opportunities.
• Measure event success through data, insights and post-event reviews.
• Lead and support a Regional Marketing Coordinator.
• Drive best-practice event governance, planning disciplines and reporting standards.
• Create innovative customer engagement experiences that enhance brand presence and commercial impact.

Skills

Event management

Stakeholder management

Team leadership

Budget management

Travel flexibility

Job description

Blackwoods in Australia seeks a commercially driven National Events Lead to own major industry expos, trade shows and customer hospitality events across the country. You will lead end-to-end delivery, shape attendee experiences and drive measurable commercial outcomes by partnering with Sales, Customer Experience, and Supplier teams.

In this hands-on leadership role you’ll manage budgets, timelines and governance, mentor a Regional Marketing Coordinator and ensure events reinforce our brand