National B2B Events Leader Expos & Experiences

Wesfarmers; Melbourne; On-site; AUD 130,000 - 195,000; Full time

Benefits offered by this job

Team member discount card for Kmart, B

Bunnings, Target & Officeworks offers

One Pass subscription & Wesfarmers' 4+

Continual training and career dev

Team events and celebrations

Employee Assistance Program

Refer-A-Friend program

Additional annual leave up to 4 weeks

Parental leave

Free onsite parking

Job summary

Blackwoods, part of Wesfarmers, is seeking a National Events Lead to own major industry expos, trade shows and hospitality events across Australia. You will lead end-to-end delivery of a busy national calendar, partnering with Sales, Customer Experience and Supplier teams to drive engagement and measurable commercial outcomes.

This hands-on leadership role requires strong budgeting, governance, and stakeholder management in a fast-paced environment, with travel as required.

Qualifications

• Proven experience managing large-scale B2B events, expos or trade shows.
• Strong event coordination and project management capabilities.
• Experience working across marketing, sales and operations stakeholders.
• Demonstrated people leadership experience.
• Commercially focused with a strong understanding of customer engagement and lead generation.
• Ability to manage multiple priorities and deliver outcomes in a fast-paced environment.
• Willingness to travel as required to support events.

Responsibilities

• Plan and deliver major Industry and customer events, expos and hospitality experiences across Australia.
• Manage event budgets, logistics, timelines and stakeholder communications.
• Partner with sales teams to maximise customer attendance, lead generation and post-event follow-up.
• Collaborate with suppliers and vendors to secure sponsorship, funding and activation opportunities.
• Measure event success through data, insights and post-event reviews.
• Lead and support a Regional Marketing Coordinator.
• Drive best-practice event governance, planning disciplines and reporting standards.
• Create innovative customer engagement experiences that enhance brand presence and commercial impact.

Skills

Event management

B2B events

Stakeholder management

People leadership

Commercial acumen

Lead generation

Multi-priority delivery

Willingness to travel

Job description

Blackwoods, part of Wesfarmers, is seeking a National Events Lead to own major industry expos, trade shows and hospitality events across Australia. You will lead end-to-end delivery of a busy national calendar, partnering with Sales, Customer Experience and Supplier teams to drive engagement and measurable commercial outcomes.

This hands-on leadership role requires strong budgeting, governance, and stakeholder management in a fast-paced environment, with travel as required.