National Events Lead — B2B Expos & Experiential

Blackwoods; Australia; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Team member discount card

Free One Pass subscription

Wesfarmers partner discounts

Job summary

Blackwoods in Australia is seeking a commercially focused National Events Lead to own major industry expos, trade shows and hospitality experiences. You will drive end-to-end delivery across Australia, partnering with Sales, Customer Experience, Category and Supplier teams to create memorable experiences that engage customers and deliver measurable commercial outcomes.

The role requires strong event management, leadership and budgeting skills, with the ability to travel as needed to support

Qualifications

• Proven experience delivering large-scale B2B events, expos or trade shows.
• Strong coordination and project management capabilities.
• Experience working across marketing, sales and operations.

Responsibilities

• Plan and deliver major Industry and customer events, expos and hospitality experiences across Australia.
• Manage event budgets, logistics, timelines and stakeholder communications.
• Partner with sales teams to maximise attendance, lead generation and post-event follow-up.
• Collaborate with suppliers and vendors to secure sponsorship and activation opportunities.
• Measure event success through data, insights and post-event reviews.
• Lead and support a Regional Marketing Coordinator.
• Drive governance, planning disciplines and reporting standards.

Skills

Large-scale events

Event planning

Stakeholder management

Leadership

Budget management

Lead generation

Job description

Blackwoods in Australia is seeking a commercially focused National Events Lead to own major industry expos, trade shows and hospitality experiences. You will drive end-to-end delivery across Australia, partnering with Sales, Customer Experience, Category and Supplier teams to create memorable experiences that engage customers and deliver measurable commercial outcomes.

The role requires strong event management, leadership and budgeting skills, with the ability to travel as needed to support