Marketing Campaign Lead — B2B/B2C Growth (12 months)

Ausimm; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

AusIMM is seeking a Marketing Specialist to join our Marketing, Communications and Digital team in 2027 on a 12-month fixed-term contract in Melbourne. You will lead integrated B2C and B2B campaigns across professional development offerings, membership programs and industry initiatives.

You'll own campaigns end-to-end—from planning and audience targeting to delivery, optimization and reporting—while collaborating with internal teams, agencies and partners.

Qualifications

• 4+ years' relevant marketing experience.
• Experience developing, delivering and evaluating multi-channel campaigns.
• Strong planning, analytics and ability to turn insights into actions.
• Excellent writing/editing for different audiences and channels.
• Experience with websites, social media, EDM and digital marketing.
• Experience with audience segmentation, marketing automation and customer journeys.
• Strong stakeholder management and ability to work autonomously on multiple campaigns.

Responsibilities

• Develop, deliver and evaluate end-to-end marketing campaigns across AusIMM's offerings.
• Create campaign plans covering audiences, messages, channels, timelines and KPIs.
• Generate audience-focused content for EDMs, social, website and other channels.
• Develop customer journeys to support acquisition, onboarding, engagement and conversion.
• Collaborate with internal teams and external partners to implement campaigns.
• Analyse performance data and optimise future activity.
• Manage multiple campaigns and keep stakeholders aligned with timelines.

Skills

Campaign management

Multi-channel marketing

Content creation

Data analysis

Stakeholder management

Project management

Writing/editing

Education

Marketing or Communications degree

Tools

Marketing automation

CRM

Google Analytics

EDM platforms

Job description

AusIMM is seeking a Marketing Specialist to join our Marketing, Communications and Digital team in 2027 on a 12-month fixed-term contract in Melbourne. You will lead integrated B2C and B2B campaigns across professional development offerings, membership programs and industry initiatives.

You'll own campaigns end-to-end—from planning and audience targeting to delivery, optimization and reporting—while collaborating with internal teams, agencies and partners.