Flexible Data-Driven Digital Campaign Lead

Bega Cheese; Melbourne; On-site; AUD 95,000 - 120,000; Full time

Job summary

Bega Group is seeking a Digital Campaign Lead in Melbourne for a 12‑month fixed‑term contract. You will design data‑driven campaigns that engage customers across their journey, collaborating with product, data and commercial teams to turn insights into action.

You'll lead personalised campaigns, optimise performance through testing and learning, and contribute to a culture of collaboration, inclusion and continuous improvement in a landmark Australian FMCG business.

Qualifications

• Experience in digital marketing, ecommerce or campaign delivery.
• Understanding of customer segmentation and personalisation.
• Proficiency with GA4 and GTM for tracking and reporting.
• Strong stakeholder communication and collaboration skills.

Responsibilities

• Drive the design and delivery of personalised, data-led digital campaigns across the customer journey.
• Work collaboratively with product, data, and commercial teams to align campaign activity with business priorities.
• Lead campaign optimisation by testing, learning, and continuously improving performance.
• Translate insights into meaningful actions and commercial outcomes.

Skills

Digital marketing

Ecommerce

Campaign delivery

GA4 & GTM

Data-driven decisions

Stakeholder collaboration

Tools

GA4

Google Tag Manager

Job description

Bega Group is seeking a Digital Campaign Lead in Melbourne for a 12‑month fixed‑term contract. You will design data‑driven campaigns that engage customers across their journey, collaborating with product, data and commercial teams to turn insights into action.

You'll lead personalised campaigns, optimise performance through testing and learning, and contribute to a culture of collaboration, inclusion and continuous improvement in a landmark Australian FMCG business.