Growth‑Oriented Campaign Marketing Lead

Australian Industry Group; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Professional development

Flexible working arrangements

Health initiatives

Novated lease

Job summary

Australian Industry Group in Sydney is seeking a Campaign Marketing Manager to lead integrated marketing campaigns driving member and commercial growth. The role oversees paid strategy, audience targeting, and nurture programs, coordinating with content, design, and digital teams.

Based in Melbourne, Brisbane, or Sydney, it requires driving multi-channel campaigns and building growth engines. You will own paid strategy across LinkedIn, Meta, Google, and display, while optimizing ROI through

Qualifications

• 5–8 years of marketing experience with strong hands-on paid media
• Proven experience managing multi-channel campaigns for multiple stakeholders
• Expertise with LinkedIn Campaign Manager, Meta Ads Manager and Google Ads
• Experience building lead journeys, lead scoring and nurture programs in a CRM or marketing automation platform
• Strong analytical skills and data-driven decision making
• Strong stakeholder management with ability to prioritise and push back
• Experience leading or supervising team members
• Ability to understand member and prospect needs and deliver valued activity

Responsibilities

• Scope, brief and prioritise campaign requests from business units against growth objectives
• Build integrated campaign plans across funnel stages and channels
• Lead campaign delivery by briefing team members and coordinating timelines, budgets and approvals
• Own paid strategy and execution across LinkedIn, Meta, Google and display
• Run A/B testing and maintain conversion tracking with the digital systems team
• Build and improve the non-member lead journey with CRM data specialists
• Manage lead handover and SLAs with Membership team and nurture streams
• Report on campaign and funnel performance with optimisation recommendations

Skills

Paid media

LinkedIn Campaign Manager

Meta Ads Manager

Google Ads

Lead nurturing

CRM systems

Analytics

Tools

CRM platforms

Job description

Australian Industry Group in Sydney is seeking a Campaign Marketing Manager to lead integrated marketing campaigns driving member and commercial growth. The role oversees paid strategy, audience targeting, and nurture programs, coordinating with content, design, and digital teams.

Based in Melbourne, Brisbane, or Sydney, it requires driving multi-channel campaigns and building growth engines. You will own paid strategy across LinkedIn, Meta, Google, and display, while optimizing ROI through