Marketing Manager - Financial Services

Mars Recruitment; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Six-month maternity leave contract

Job summary

Mars Recruitment is seeking an experienced B2B Marketing Manager to own partner and distribution marketing strategies in Sydney. You will develop and deliver campaigns, nurture partner relationships, coordinate events, and drive marketing automation and content across the partner network.

Working closely with senior stakeholders, you will manage campaigns, calendars, and resources to generate measurable commercial results and support growth in the Australian market.

Qualifications

• Experience in B2B, channel, or partner marketing.
• Track record delivering multi-channel campaigns.
• Experience with partner networks and distributor models.
• Strong writing and content development skills.

Responsibilities

• Develop and deliver partner marketing initiatives with external partners.
• Plan and coordinate integrated campaigns across the partner network.
• Coordinate industry events, conferences, and partner functions.
• Develop resources for partners and manage calendars.
• Collaborate with agencies and internal stakeholders to deliver campaigns.
• Leverage marketing automation and email campaigns to drive engagement.

Skills

B2B marketing

Channel/partner marketing

Campaign management

Content development

Event coordination

Marketing automation

Stakeholder management

Writing and editing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

CRM systems

Job description

A hands-on marketing opportunity with a growing international business

An exciting opportunity is available for an experienced B2B Marketing Manager to join an established international business with a growing Australian presence and an innovative customer proposition.

With an expanding network of commercial partners and ambitious growth plans, the organisation is looking for a commercially minded marketer who can develop relationships, deliver engaging campaigns and help drive business performance.

This is a varied, hands-on position combining partner marketing, campaign development, events, content and marketing automation.

The opportunity

Working closely with senior stakeholders and the wider marketing team, you'll take ownership of marketing initiatives designed to support the organisation's partner and distribution network.

You'll have the opportunity to influence marketing activity, collaborate with external partners and deliver initiatives that generate measurable commercial results.

Key responsibilities

Partner and channel marketing

Develop and deliver marketing initiatives that help commercial partners promote products and services.

Build collaborative campaigns with external partners to increase awareness, customer engagement and sales.

Identify opportunities to improve partner participation through targeted communications, promotional activity and incentive programmes.

Develop effective sales and marketing resources for partners to use with their own customers.

Campaigns and communications

Plan and coordinate integrated marketing campaigns across the partner network.

Manage the B2B marketing and communications calendar.

Develop engaging written content, promotional materials, presentations and campaign collateral.

Work with internal stakeholders and external agencies to deliver creative and communications projects.

Events and industry engagement

Coordinate the marketing and delivery of industry events, conferences and partner functions.

Manage suppliers, budgets, creative materials, merchandise and event logistics.

Support the organisation's presence at major industry events and exhibitions.

Email and marketing technology

Help establish and develop the organisation's marketing automation capability.

Coordinate targeted email communications for partners and relevant customer audiences.

Monitor engagement and campaign performance, using insights to improve future activity.

Performance and planning

Manage multiple projects and marketing priorities simultaneously.

Monitor campaign expenditure and evaluate the effectiveness of marketing initiatives.

Identify opportunities to improve existing activity and recommend new approaches to support commercial objectives.

About you

You'll be an experienced B2B marketer who understands how to engage commercial partners and use marketing to support sales and distribution.

Ideally, you'll bring:

Experience in B2B, channel, trade or partner marketing.

Exposure to intermediary or third-party distribution models.

A track record of developing and delivering campaigns that contribute to business growth.

Experience coordinating events, conferences or industry-facing activities.

Confidence using email marketing platforms and marketing automation tools.

Excellent writing, editing and proofreading skills.

Strong project management capabilities and the ability to manage competing deadlines.

Experience working with agencies, suppliers and senior stakeholders.

A proactive, practical approach and a willingness to get involved in the detail.

Experience in financial services or another regulated environment would be beneficial, as would exposure to creative development and website content management systems.

A tertiary qualification in Marketing or a related discipline is desirable.

What's on offer?

Six-month maternity leave contract.

Opportunity to work within an established international organisation.

Broad responsibility across partner marketing, campaigns, events and communications.

A collaborative, relatively lean team where your contribution will be visible.

If you're a hands-on B2B marketer who enjoys building partnerships, delivering campaigns and seeing the commercial results of your work, we'd like to hear from you.