Marketing Specialist

Ausimm; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

AusIMM is seeking a Marketing Specialist to join our Marketing, Communications and Digital team in 2027 on a 12-month fixed-term contract in Melbourne. You will lead integrated B2C and B2B campaigns across professional development offerings, membership programs and industry initiatives.

You'll own campaigns end-to-end—from planning and audience targeting to delivery, optimization and reporting—while collaborating with internal teams, agencies and partners.

Qualifications

• 4+ years' relevant marketing experience.
• Experience developing, delivering and evaluating multi-channel campaigns.
• Strong planning, analytics and ability to turn insights into actions.
• Excellent writing/editing for different audiences and channels.
• Experience with websites, social media, EDM and digital marketing.
• Experience with audience segmentation, marketing automation and customer journeys.
• Strong stakeholder management and ability to work autonomously on multiple campaigns.

Responsibilities

• Develop, deliver and evaluate end-to-end marketing campaigns across AusIMM's offerings.
• Create campaign plans covering audiences, messages, channels, timelines and KPIs.
• Generate audience-focused content for EDMs, social, website and other channels.
• Develop customer journeys to support acquisition, onboarding, engagement and conversion.
• Collaborate with internal teams and external partners to implement campaigns.
• Analyse performance data and optimise future activity.
• Manage multiple campaigns and keep stakeholders aligned with timelines.

Skills

Campaign management

Multi-channel marketing

Content creation

Data analysis

Stakeholder management

Project management

Writing/editing

Education

Marketing or Communications degree

Tools

Marketing automation

CRM

Google Analytics

EDM platforms

Job description

• Lead integrated campaigns across professional development, membership and major industry events


• Own end-to-end campaigns across digital, email, web and social channels


• Join a collaborative marketing team that supports professionals across the resources sector

About the role

AusIMM is looking for an experienced Marketing Specialist to join our Marketing, Communications and Digital team in 2027 on a 12-month fixed-term contract.

In this varied, hands‑on role, you'll develop and deliver integrated B2C and B2B marketing campaigns across AusIMM's professional development offerings, membership program and broader organisational initiatives.

You'll work across a diverse portfolio, from promoting industry events and mentoring programs to driving membership growth and strengthening engagement with AusIMM's community of resources professionals.

Working with stakeholders across the organisation, you'll take ownership of campaigns from planning and audience targeting through to delivery, optimisation and reporting.

What you'll be doing

• Develop, deliver and evaluate end-to-end marketing campaigns across AusIMM's professional development, membership and other organisational activities


• Develop campaign plans and schedules covering target audiences, key messages, channels, timelines and KPIs


• Create audience-focused content across EDM, social media, website and other marketing channels


• Develop targeted communications and customer journeys to support acquisition, onboarding, engagement and conversion


• Work with internal stakeholders to understand their needs, provide marketing advice and recommend effective campaign approaches


• Collaborate with our Graphic Designer, Digital team, agencies and external partners to deliver campaign activity


• Use campaign and audience insights to optimise activity and inform future marketing direction


• Manage multiple campaigns and priorities while keeping stakeholders, timelines and deliverables on track

About you

You're an experienced marketer who is comfortable taking ownership of campaigns and managing multiple priorities. You'll bring strong marketing experience, excellent communication and analytic skills, and the confidence to work effectively with stakeholders across the organisation.

Ideally, you'll have:

• A qualification in marketing or communications and/or 4+ years' relevant marketing experience


• Demonstrated experience developing, delivering and evaluating multi-channel marketing campaigns


• Strong campaign planning and project management skills, with the ability to interpret performance data and turn insights into practical recommendations


• Excellent writing and editing skills, with experience adapting content for different audiences and channels


• Experience across websites, social media, EDM and digital marketing


• Experience with audience segmentation, marketing automation and customer journeys


• Strong stakeholder management skills and the confidence to provide effective marketing advice


• Experience working autonomously and managing multiple campaigns concurrently


• A results-focused mindset with a focus on delivering measurable marketing and business outcomes

Experience in B2B and B2C marketing within a membership organisation, professional association or not-for-profit environment would be highly regarded.

Why AusIMM?

AusIMM is the peak body and trusted voice for professionals working in the resources sector. We advance careers, inspire leadership, uphold standards and connect communities.

Through our professional development programs, events, membership and industry initiatives, you'll have the opportunity to promote programs that support the careers of resources professionals.

• Join a collaborative team of passionate professionals driving real impact.


• Be part of an award-winning peak body recognised for excellence.


• Enjoy a collaborative and supportive workplace culture.


• Access professional development opportunities and partner discounts.

AusIMM is committed to an equal, diverse and inclusive workplace. We encourage applications from people of all ages, ethnicities, nationalities, identities, and cultures including those living with disabilities, Aboriginal and Torres Strait Islander peoples, LGBTQIA+ community.

Applications are open to those with full working rights in Australia.