Flexible Data-Driven Digital Campaign Lead

Bega Group

Melbourne

On-site

AUD 90,000 - 130,000

Full time

6 days ago

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Benefits offered by this job

Dedicated, innovative culture

Career development opportunities

Community involvement with charities

Wellbeing programs

Job summary

Bega Group seeks a Digital Campaign Lead for a 12-month fixed-term contract in Melbourne. You will drive personalised, data-led digital campaigns across the customer journey, collaborating with product, data, and commercial teams to deliver aligned activity and measurable outcomes.

You will utilise Google Analytics 4 and Google Tag Manager to track campaigns, analyse results, and inform data-driven decisions. A collaborative culture with flexible working and strong wellbeing programs is offered.

Qualifications

Understanding of customer segmentation and personalised campaign execution.
Strong data-driven decision making and stakeholder communication skills.
Exposure to FMCG or retail environments is advantageous.

Responsibilities

Drive the design and delivery of personalised, data-led digital campaigns across the customer journey.
Collaborate with product, data, and commercial teams to align campaign activity with business priorities.
Lead campaign optimisation by testing, learning, and continuously improving performance.
Support the development of customer segmentation and targeting to enhance engagement.
Translate insights into meaningful actions and commercial outcomes with stakeholders.