Marketing Automation & Digital Communications Specialist

World Vision; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

World Vision Australia is seeking a Digital Communications & Automation Specialist to create personalised digital experiences across email, SMS, and push communications. You will implement and optimise journeys, collaborate with marketing, fundraising, data, and design teams, and ensure quality and compliance of communications.

The role requires experience in marketing automation, strong HTML/CSS skills, and proficiency with scripting languages for dynamic content.

Qualifications

• 3+ years experience in email development, digital communications, or marketing automation.
• Experience with Oracle Responsys or similar enterprise marketing automation platforms.
• Proficiency in email scripting languages such as RPL (Responsys Personalisation Language) or AMPscript to enable advanced personalisation and logic within campaigns
• Strong HTML/CSS skills for email and understanding of dynamic content and personalisation.
• Experience in building and deploying SMS communications in an enterprise environment.
• Working knowledge of campaign reporting metrics and QA best practices.
• Proficiency in SQL for data queries, audience segmentation, and troubleshooting dynamic content.
• Exposure to Asana or other campaign/workflow management tools.
• Experience working in a cross-functional agile or sprint-based environment.

Responsibilities

• Build, configure, and deploy outbound communications using Oracle Responsys.
• Develop and maintain responsive email templates using HTML/CSS and apply dynamic content logic using scripting languages (e.g., RPL or AMPscript)
• Create and deploy SMS messages, ensuring character limits, formatting, and opt-out logic are applied.
• Conduct end-to-end QA across devices, inboxes, and data points to ensure deliverability, compliance, and rendering.
• Support the set-up and maintenance of multi-step automations and triggered journeys.
• Use predefined segments and triggers to initiate communications aligned to supporter lifecycle and business requirements.
• Leverage SQL and scripting capabilities to support dynamic journey logic, custom triggers, and data-driven message variation.
• Own, receive and triage campaign briefs through Asana, clarify technical requirements, and raise risks or dependencies.
• Perform QA testing including functional checks, personalisation accuracy, suppression list adherence, and opt-out logic.
• Develop positive and productive working relationships with stakeholders from across the organisation, leveraging these relationships to help define new digital communication opportunities.
• Monitor campaign performance metrics (open rates, CTR, conversions) and flag underperforming elements.

Skills

Email development

Marketing automation

RPL

AMPscript

HTML/CSS

SQL

Tools

Oracle Responsys

Asana

Job description

World Vision Australia is seeking a Digital Communications & Automation Specialist to create personalised digital experiences across email, SMS, and push communications. You will implement and optimise journeys, collaborate with marketing, fundraising, data, and design teams, and ensure quality and compliance of communications.

The role requires experience in marketing automation, strong HTML/CSS skills, and proficiency with scripting languages for dynamic content.