Donor Acquisition & Channel Growth Specialist

World Vision International; Victoria; Presencial; AUD 85.000 - 115.000; Jornada completa

Descripción de la vacante

World Vision Australia is seeking an Acquisition & Channel Development Specialist to grow our supporter base by identifying acquisition opportunities, generating quality leads and improving performance across channels. You'll report to the Director, Supporter Acquisition and collaborate with internal teams, agencies and external partners to drive results.

The role requires a commercial mindset, relationship skills, and the ability to translate insights into measurable outcomes, applying data to

Formación

• Experience in supporter acquisition, lead generation, digital marketing, fundraising, sales or customer growth.
• Strong stakeholder management skills, with the ability to build relationships, influence outcomes and work across teams and external partners.
• An understanding of acquisition channels, lead generation, conversion performance and cost efficiency.
• Confidence interpreting data and using insights to identify opportunities and recommend improvements.
• Strong commercial awareness, including an understanding of acquisition costs, return on investment and growth opportunities.
• The ability to coordinate multiple priorities and work collaboratively to achieve shared objectives.
• A proactive, solutions-focused approach with strong communication, organisation and problem-solving skills.
• Relevant tertiary qualifications or equivalent professional experience (desirable).

Responsabilidades

• Identify and develop opportunities to grow supporter acquisition and generate quality leads across existing and emerging channels.
• Build and maintain effective relationships with internal stakeholders, agencies and external partners to support acquisition objectives and drive results.
• Work collaboratively across digital, media, data, creative and operational teams to improve lead generation, conversion and supporter acquisition.
• Monitor and analyse acquisition performance, including lead volumes, lead quality, conversion rates and acquisition costs, identifying opportunities for improvement.
• Use data, insights and testing to recommend improvements to acquisition approaches, channel performance and return on investment.
• Support the development and implementation of channel initiatives that increase acquisition capacity and deliver sustainable growth.
• Identify opportunities to improve lead management, conversion pathways and the transition from prospect to active supporter.
• Coordinate priorities, deliverables and stakeholder inputs to ensure acquisition initiatives are implemented effectively and efficiently.
• Ensure acquisition activity meets relevant fundraising, privacy, safeguarding and organisational requirements.

Conocimientos

Lead generation

Digital marketing

Fundraising

Sales

Customer growth

Stakeholder management

Data interpretation

Educación

Relevant tertiary qualifications or equivalent

Descripción del empleo

World Vision Australia is seeking an Acquisition & Channel Development Specialist to grow our supporter base by identifying acquisition opportunities, generating quality leads and improving performance across channels. You'll report to the Director, Supporter Acquisition and collaborate with internal teams, agencies and external partners to drive results.

The role requires a commercial mindset, relationship skills, and the ability to translate insights into measurable outcomes, applying data to