Digital Communication & Automation Specialist

World Vision International; Victoria; On-site; AUD 90,000 - 120,000; Full time

Job summary

World Vision Australia seeks a Digital Communications & Automation Specialist to craft personalised journeys across email, SMS, and push notifications, driving supporter engagement and fundraising outcomes.

You will collaborate with marketing, fundraising, data, content and design teams to implement responsive journeys in Oracle Responsys, using HTML/CSS and scripting to enable advanced personalisation while ensuring QA and compliance.

Qualifications

• 3+ years experience in email development, digital communications, or marketing automation.
• Experience with Oracle Responsys or similar enterprise platforms.
• Proficiency in email scripting languages such as RPL or AMPscript.
• Strong HTML/CSS skills for email and dynamic content personalization.
• Experience building SMS communications in an enterprise environment.
• Proficiency in SQL for data queries and segmentation.
• Exposure to Asana or other campaign/workflow tools.
• Experience in an agile or sprint-based environment.

Responsibilities

• Build, configure, and deploy outbound communications using Oracle Responsys.
• Develop and maintain responsive email templates using HTML/CSS and dynamic content logic.
• Create and deploy SMS messages with proper character limits and opt-out logic.
• Conduct end-to-end QA across devices, inboxes, and data points.
• Set up multi-step automations and triggered journeys.
• Use predefined segments and triggers for supporter lifecycle communications.
• Leverage SQL and scripting for dynamic journey logic and data-driven variants.
• Manage campaign briefs via Asana and identify risks or dependencies.
• Perform QA testing for personalization, suppression lists, and opt-outs.
• Foster relationships with stakeholders to identify new digital opportunities.
• Monitor campaign metrics and flag underperforming elements.

Skills

Email development

Marketing automation

SQL queries

Asana proficiency

Agile / Sprint

Tools

Oracle Responsys

AMPscript

RPL

HTML/CSS

Asana

Job description

The Position

Are you passionate about creating personalised digital experiences that inspire action and deliver meaningful results? We're looking for a technically skilled and detail-oriented Digital Communications & Automation Specialist to join our team and help drive impactful supporter engagement across email, SMS, and push communications.

In this role, you'll play a key part in executing and optimising digital communication journeys that support fundraising, supporter engagement, and service communications. Working closely with stakeholders across marketing, fundraising, customer experience, data, content, and design teams, you'll bring campaigns to life through marketing automation technology, data-driven personalisation, and rigorous quality assurance.

You'll ensure every communication is delivered accurately, compliantly, and effectively while continuously seeking opportunities to improve supporter experiences and campaign performance.

Key responsibilities

• Build, configure, and deploy outbound communications using Oracle Responsys.
• Develop and maintain responsive email templates using HTML/CSS and apply dynamic content logic using scripting languages (e.g., RPL or AMPscript)
• Create and deploy SMS messages, ensuring character limits, formatting, and opt-out logic are applied.
• Conduct end-to-end QA across devices, inboxes, and data points to ensure deliverability, compliance, and rendering.
• Support the set-up and maintenance of multi-step automations and triggered journeys.
• Use predefined segments and triggers to initiate communications aligned to supporter lifecycle and business requirements.
• Leverage SQL and scripting capabilities to support dynamic journey logic, custom triggers, and data-driven message variation.
• Own, receive and triage campaign briefs through Asana, clarify technical requirements, and raise risks or dependencies.
• Perform QA testing including functional checks, personalisation accuracy, suppression list adherence, and opt-out logic.
• Develop positive and productive working relationships with stakeholders from across the organisation, leveraging these relationships to help define new digital communication opportunities.
• Monitor campaign performance metrics (open rates, CTR, conversions) and flag underperforming elements.

About you

You'll bring a combination of technical expertise, attention to detail, and a passion for delivering high-quality digital experiences.

You will have:

• 3+ years experience in email development, digital communications, or marketing automation.
• Experience with Oracle Responsys or similar enterprise marketing automation platforms.
• Proficiency in email scripting languages such as RPL (Responsys Personalisation Language) or AMPscript to enable advanced personalisation and logic within campaigns
• Strong HTML/CSS skills for email and understanding of dynamic content and personalisation.
• Experience in building and deploying SMS communications in an enterprise environment.
• Working knowledge of campaign reporting metrics and QA best practices.
• Proficiency in SQL for data queries, audience segmentation, and troubleshooting dynamic content.
• Exposure to Asana or other campaign/workflow management tools.
• Experience working in a cross-functional agile or sprint-based environment.

WorkingforWorld Vision means you aremaking the worldbetter

It’snot every day that a job comes along that lets you change the world.WorkingforWorld Vision means lookingforward to turning up at work because you knowyou’reabout to dosomethingmeaningful.It means working with35,000 staff and3.3 million supporters in 100 countries whowillstop at nothing tohelp children live better lives.Joina teamthat is bold and courageous,andwherejob satisfaction goes beyondfinancial reward.

The SelectionProcess

For your information, the interviews will start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check.

We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families. World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector.

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us