Acquisition & Channel Development Specialist

World Vision; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

World Vision Australia is seeking an Acquisition & Channel Development Specialist to drive supporter growth by delivering multi-channel acquisition campaigns. You will report to the Director, Supporter Acquisition and guide campaigns from planning through launch, ensuring data-driven results and a strong supporter experience.

As a proactive campaign professional, you will coordinate with creative, content, media, digital, data and operations teams, optimise performance, and uphold safeguarding

Qualifications

• Experience delivering fundraising, marketing, acquisition or customer growth campaigns.
• Strong project and campaign coordination capabilities.
• Knowledge of acquisition metrics, conversion performance and ROI principles.
• Confidence interpreting campaign data and recommending practical improvements.
• Experience developing briefs and working with creative, media, digital, operational and data teams.

Responsibilities

• Deliver acquisition campaigns, channel activity and testing programs in line with approved strategies, budgets and performance targets.
• Coordinate campaign delivery across creative, content, media, digital, data and operational teams.
• Ensure tracking, response pathways, consent management and supporter handover processes are in place before launch.
• Monitor campaign performance, analysing lead quality, conversion rates, acquisition costs and early supporter outcomes.
• Identify opportunities to improve results and implement timely optimisations.
• Build strong working relationships across the organisation to ensure seamless campaign execution.
• Apply fundraising, privacy, safeguarding and organisational requirements in all campaign activity.

Skills

Fundraising campaigns

Marketing campaigns

Acquisition campaigns

Cross-functional coordination

Data analysis

Education

Relevant tertiary qualifications or equivalent professional experience

Job description

At World Vision Australia, every supporter represents the potential to create lasting change for vulnerable children and communities around the world. As our Acquisition & Channel Development Specialist, you'll play a key role in bringing new supporters into that journey.

Reporting to the Director, Supporter Acquisition, you'll deliver acquisition campaigns across a range of channels, turning strategy into action and helping drive sustainable supporter growth. From campaign planning and briefing through to launch, optimisation and handover, you'll ensure every activity delivers strong results and an exceptional supporter experience.

This is an exciting opportunity for a campaign specialist who enjoys balancing creativity, performance and collaboration while contributing to work that creates meaningful impact.

Key Responsibilities

• Deliver acquisition campaigns, channel activity and testing programs in line with approved strategies, budgets and performance targets.
• Coordinate campaign delivery across creative, content, media, digital, data and operational teams.
• Ensure tracking, response pathways, consent management and supporter handover processes are in place before launch.
• Monitor campaign performance, analysing lead quality, conversion rates, acquisition costs and early supporter outcomes.
• Identify opportunities to improve results and implement timely optimisations.
• Build strong working relationships across the organisation to ensure seamless campaign execution.
• Apply fundraising, privacy, safeguarding and organisational requirements in all campaign activity.

Who We’re Looking For

A proactive and detail-oriented campaign professional who enjoys turning plans into successful outcomes. You understand how acquisition activity drives growth and can confidently manage multiple moving parts while maintaining a focus on performance.

You’ll also bring:

• Experience delivering fundraising, marketing, acquisition or customer growth campaigns.
• Strong project and campaign coordination capabilities.
• Knowledge of acquisition metrics, conversion performance and return‑on‑investment principles.
• Confidence interpreting campaign data and recommending practical improvements.
• Experience developing briefs and working with creative, media, digital, operational and data teams.
• Excellent attention to detail and a commitment to quality execution.
• Strong communication, relationship‑building and problem‑solving skills.
• Relevant tertiary qualifications or equivalent professional experience (desirable).

WorkingforWorld Vision means you aremaking the worldbetter

It’snot every day that a job comes along that lets you change the world.WorkingforWorld Vision means lookingforward to turning up at work because you knowyou’reabout to dosomethingmeaningful.It means working with35,000 staff and3.3 million supporters in 100 countries whowillstop at nothing tohelp children live better lives.Joina teamthat is bold and courageous,andwherejob satisfaction goes beyondfinancial reward.

The SelectionProcess

For your information, the interviews will start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre‑employment checks which is inclusive of a criminal record check.

We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families. World Vision Australia participates in the Inter‑Agency Scheme for the Disclosure of Safeguarding‑related Misconduct in Recruitment Process within the Humanitarian and Development Sector.

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us.