Senior Marketing Automation Lead: Personalised Campaigns

BOQ; Brisbane; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible working

Salary packaging

Paid parental leave

Extra annual leave

Private health insurance discount

EAP

Employee networks

Pride in Diversity

Job summary

BOQ Group in Brisbane is seeking a Senior Marketing Automation Specialist to lead the execution and optimisation of customer communications across email, SMS, push, and other channels. You will drive personalised, data-driven campaigns and ensure marketing tech runs effectively.

You will collaborate with Product, Marketing, Data, Technology, Risk and Operations to improve journeys, test strategies, and continuously lift business outcomes while maintaining data integrity and platform performance.

Qualifications

• Experience with enterprise marketing automation platforms and customer data environments.
• Ability to create personalised, data-driven customer communications.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Lead the execution and optimisation of marketing automation initiatives across channels (email, SMS, push).
• Analyse and optimise customer journeys to improve engagement and outcomes.
• Collaborate with Product, Marketing, Data, Technology, Risk and Operations to ensure reliable marketing tech operations.

Skills

Marketing automation

CRM systems

Data-driven

Audience segmentation

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Job description

BOQ Group in Brisbane is seeking a Senior Marketing Automation Specialist to lead the execution and optimisation of customer communications across email, SMS, push, and other channels. You will drive personalised, data-driven campaigns and ensure marketing tech runs effectively.

You will collaborate with Product, Marketing, Data, Technology, Risk and Operations to improve journeys, test strategies, and continuously lift business outcomes while maintaining data integrity and platform performance.