Acquisition & Channel Development Specialist

World Vision International; Victoria; On-site; AUD 85,000 - 115,000; Full time

Job summary

World Vision Australia is seeking an Acquisition & Channel Development Specialist to grow our supporter base by identifying acquisition opportunities, generating quality leads and improving performance across channels. You'll report to the Director, Supporter Acquisition and collaborate with internal teams, agencies and external partners to drive results.

The role requires a commercial mindset, relationship skills, and the ability to translate insights into measurable outcomes, applying data to

Qualifications

• Experience in supporter acquisition, lead generation, digital marketing, fundraising, sales or customer growth.
• Strong stakeholder management skills, with the ability to build relationships, influence outcomes and work across teams and external partners.
• An understanding of acquisition channels, lead generation, conversion performance and cost efficiency.
• Confidence interpreting data and using insights to identify opportunities and recommend improvements.
• Strong commercial awareness, including an understanding of acquisition costs, return on investment and growth opportunities.
• The ability to coordinate multiple priorities and work collaboratively to achieve shared objectives.
• A proactive, solutions-focused approach with strong communication, organisation and problem-solving skills.
• Relevant tertiary qualifications or equivalent professional experience (desirable).

Responsibilities

• Identify and develop opportunities to grow supporter acquisition and generate quality leads across existing and emerging channels.
• Build and maintain effective relationships with internal stakeholders, agencies and external partners to support acquisition objectives and drive results.
• Work collaboratively across digital, media, data, creative and operational teams to improve lead generation, conversion and supporter acquisition.
• Monitor and analyse acquisition performance, including lead volumes, lead quality, conversion rates and acquisition costs, identifying opportunities for improvement.
• Use data, insights and testing to recommend improvements to acquisition approaches, channel performance and return on investment.
• Support the development and implementation of channel initiatives that increase acquisition capacity and deliver sustainable growth.
• Identify opportunities to improve lead management, conversion pathways and the transition from prospect to active supporter.
• Coordinate priorities, deliverables and stakeholder inputs to ensure acquisition initiatives are implemented effectively and efficiently.
• Ensure acquisition activity meets relevant fundraising, privacy, safeguarding and organisational requirements.

Skills

Lead generation

Digital marketing

Fundraising

Sales

Customer growth

Stakeholder management

Data interpretation

Education

Relevant tertiary qualifications or equivalent

Job description

At World Vision Australia, every new supporter helps create lasting change for vulnerable children and communities around the world. As our Acquisition & Channel Development Specialist, you'll play an important role in growing our supporter base by identifying acquisition opportunities, generating quality leads and improving performance across our channels.

Reporting to the Director, Supporter Acquisition, you'll work closely with internal stakeholders, agencies and external partners to support acquisition growth, strengthen lead generation and identify opportunities to improve channel performance. You'll use data and insights to understand what is working, where opportunities exist and how we can attract and convert more supporters efficiently.

This is an opportunity for a proactive, commercially minded professional who enjoys building relationships, developing opportunities and translating insights into measurable acquisition results.

Key Responsibilities

• Identify and develop opportunities to grow supporter acquisition and generate quality leads across existing and emerging channels.
• Build and maintain effective relationships with internal stakeholders, agencies and external partners to support acquisition objectives and drive results.
• Work collaboratively across digital, media, data, creative and operational teams to improve lead generation, conversion and supporter acquisition.
• Monitor and analyse acquisition performance, including lead volumes, lead quality, conversion rates and acquisition costs, identifying opportunities for improvement.
• Use data, insights and testing to recommend improvements to acquisition approaches, channel performance and return on investment.
• Support the development and implementation of channel initiatives that increase acquisition capacity and deliver sustainable growth.
• Identify opportunities to improve lead management, conversion pathways and the transition from prospect to active supporter.
• Coordinate priorities, deliverables and stakeholder inputs to ensure acquisition initiatives are implemented effectively and efficiently.
• Ensure acquisition activity meets relevant fundraising, privacy, safeguarding and organisational requirements.

Who We're Looking For

A commercially minded and relationship-focused professional who understands how to generate leads, grow acquisition and improve performance across channels. You're comfortable working with multiple stakeholders, interpreting data and identifying practical opportunities to deliver better results.

You'll also bring:

• Experience in supporter acquisition, lead generation, digital marketing, fundraising, sales or customer growth.
• Strong stakeholder management skills, with the ability to build relationships, influence outcomes and work across teams and external partners.
• An understanding of acquisition channels, lead generation, conversion performance and cost efficiency.
• Confidence interpreting data and using insights to identify opportunities and recommend improvements.
• Strong commercial awareness, including an understanding of acquisition costs, return on investment and growth opportunities.
• The ability to coordinate multiple priorities and work collaboratively to achieve shared objectives.
• A proactive, solutions-focused approach with strong communication, organisation and problem-solving skills.
• Relevant tertiary qualifications or equivalent professional experience (desirable).

WorkingforWorld Vision means you are making the world better

It’snot every day that a job comes along that lets you change the world.WorkingforWorld Vision means lookingforward to turning up at work because you knowyou’reabout to dosomethingmeaningful.It means working with35,000 staff and3.3 million supporters in 100 countries whowillstop at nothing tohelp children live better lives.Joina teamthat is bold and courageous,andwherejob satisfaction goes beyondfinancial reward.

The Selection Process

For your information, the interviews will start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check.

We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families. World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector.

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us.