Senior Digital Communications & Automation Specialist

World Vision International; Victoria; On-site; AUD 90,000 - 120,000; Full time

Job summary

World Vision Australia seeks a Digital Communications & Automation Specialist to craft personalised journeys across email, SMS, and push notifications, driving supporter engagement and fundraising outcomes.

You will collaborate with marketing, fundraising, data, content and design teams to implement responsive journeys in Oracle Responsys, using HTML/CSS and scripting to enable advanced personalisation while ensuring QA and compliance.

Qualifications

• 3+ years experience in email development, digital communications, or marketing automation.
• Experience with Oracle Responsys or similar enterprise platforms.
• Proficiency in email scripting languages such as RPL or AMPscript.
• Strong HTML/CSS skills for email and dynamic content personalization.
• Experience building SMS communications in an enterprise environment.
• Proficiency in SQL for data queries and segmentation.
• Exposure to Asana or other campaign/workflow tools.
• Experience in an agile or sprint-based environment.

Responsibilities

• Build, configure, and deploy outbound communications using Oracle Responsys.
• Develop and maintain responsive email templates using HTML/CSS and dynamic content logic.
• Create and deploy SMS messages with proper character limits and opt-out logic.
• Conduct end-to-end QA across devices, inboxes, and data points.
• Set up multi-step automations and triggered journeys.
• Use predefined segments and triggers for supporter lifecycle communications.
• Leverage SQL and scripting for dynamic journey logic and data-driven variants.
• Manage campaign briefs via Asana and identify risks or dependencies.
• Perform QA testing for personalization, suppression lists, and opt-outs.
• Foster relationships with stakeholders to identify new digital opportunities.
• Monitor campaign metrics and flag underperforming elements.

Skills

Email development

Marketing automation

SQL queries

Asana proficiency

Agile / Sprint

Tools

Oracle Responsys

AMPscript

RPL

HTML/CSS

Asana

Job description

World Vision Australia seeks a Digital Communications & Automation Specialist to craft personalised journeys across email, SMS, and push notifications, driving supporter engagement and fundraising outcomes.

You will collaborate with marketing, fundraising, data, content and design teams to implement responsive journeys in Oracle Responsys, using HTML/CSS and scripting to enable advanced personalisation while ensuring QA and compliance.