Growth-Oriented Acquisition Campaign Specialist

World Vision; Melbourne; Vor Ort; AUD 70.000 - 90.000; Vollzeit

Zusammenfassung

World Vision Australia is seeking an Acquisition & Channel Development Specialist to drive supporter growth by delivering multi-channel acquisition campaigns. You will report to the Director, Supporter Acquisition and guide campaigns from planning through launch, ensuring data-driven results and a strong supporter experience.

As a proactive campaign professional, you will coordinate with creative, content, media, digital, data and operations teams, optimise performance, and uphold safeguarding

Qualifikationen

• Experience delivering fundraising, marketing, acquisition or customer growth campaigns.
• Strong project and campaign coordination capabilities.
• Knowledge of acquisition metrics, conversion performance and ROI principles.
• Confidence interpreting campaign data and recommending practical improvements.
• Experience developing briefs and working with creative, media, digital, operational and data teams.

Aufgaben

• Deliver acquisition campaigns, channel activity and testing programs in line with approved strategies, budgets and performance targets.
• Coordinate campaign delivery across creative, content, media, digital, data and operational teams.
• Ensure tracking, response pathways, consent management and supporter handover processes are in place before launch.
• Monitor campaign performance, analysing lead quality, conversion rates, acquisition costs and early supporter outcomes.
• Identify opportunities to improve results and implement timely optimisations.
• Build strong working relationships across the organisation to ensure seamless campaign execution.
• Apply fundraising, privacy, safeguarding and organisational requirements in all campaign activity.

Kenntnisse

Fundraising campaigns

Marketing campaigns

Acquisition campaigns

Cross-functional coordination

Data analysis

Ausbildung

Relevant tertiary qualifications or equivalent professional experience

Jobbeschreibung

World Vision Australia is seeking an Acquisition & Channel Development Specialist to drive supporter growth by delivering multi-channel acquisition campaigns. You will report to the Director, Supporter Acquisition and guide campaigns from planning through launch, ensuring data-driven results and a strong supporter experience.

As a proactive campaign professional, you will coordinate with creative, content, media, digital, data and operations teams, optimise performance, and uphold safeguarding