Lifecycle Marketing Manager: Growth, Retention & Braze Lead

Blue Light Card Pty; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Birthday leave

Health insurance contribution

Personal development fund

Job summary

Blue Light Card Pty is seeking a Lifecycle Marketing Manager in Australia to own the member journey from sign-up to retention and reactivation, building lifecycle programs in Braze. You’ll design journeys, automate triggers, and optimise email, push, SMS, in-app and on-platform communications to boost sign-ups and card usage.

You’ll report to the Head of Engagement and lead a Marketing Coordinator, combining strategy with hands-on delivery in a hybrid Sydney setup.

Qualifications

• 5+ years in lifecycle, CRM or retention marketing with ownership of campaigns.
• Hands-on Braze experience including workspace setup and data integrations.
• Track record of improving retention and repeat purchases through lifecycle marketing.
• Strong analytical skills and ability to translate data into action.
• Knowledge of email deliverability, privacy compliance, and testing.

Responsibilities

• Develop and run end-to-end lifecycle strategy across all member segments and channels.
• Own the always-on campaign calendar including promotions and triggers.
• Translate commercial objectives into targeted communications to lift transactions.
• Build a test-and-learn framework with A/B and multivariate tests.
• Lead Braze platform ownership, configuration, and data integrations.
• Own lifecycle reporting and cohort analyses; share insights with the business.
• Manage and mentor a Marketing Coordinator.

Skills

Lifecycle marketing

Campaign strategy

CRM campaigns

Data analysis

Team leadership

Tools

Braze

Job description

Blue Light Card Pty is seeking a Lifecycle Marketing Manager in Australia to own the member journey from sign-up to retention and reactivation, building lifecycle programs in Braze. You’ll design journeys, automate triggers, and optimise email, push, SMS, in-app and on-platform communications to boost sign-ups and card usage.

You’ll report to the Head of Engagement and lead a Marketing Coordinator, combining strategy with hands-on delivery in a hybrid Sydney setup.