Lifecycle Growth Marketer – Retention & Subscriptions

Dreamerlabs; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Top-of-market compensation with equity

Real ownership from day one

Fast-growing scope

Company card for food, coffee, tools

Daily team lunch and dinner at the офf

Unlimited workspace budget

Visa sponsorship and relocation to SYD

Job summary

Dreamerlabs is looking for a Lifecycle Marketing Lead in Sydney to own the end-to-end customer journey, guiding users from consideration to checkout through email and in-product messaging. You will turn free users into paying subscribers and nurture loyal, long-term users.

You will blend creativity with analytics to improve retention, reduce churn, and maximise LTV, building automated journeys and segmentation while shipping impactful changes from day one.

Qualifications

• A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
• A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion.
• The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
• A hunger to win. This won't be easy, and no one has done it before.

Responsibilities

• Own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users.
• Build lifecycle journeys: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
• Own the promotional and engagement calendar to keep the community engaged with the product.
• Cut churn by recovering failed payments and saving at-risk subscribers before they cancel.
• Develop segmentation framework and automated, triggered journeys from data insights.

Skills

Lifecycle marketing

CRM

Retention marketing

Data-driven

Job description

Dreamerlabs is looking for a Lifecycle Marketing Lead in Sydney to own the end-to-end customer journey, guiding users from consideration to checkout through email and in-product messaging. You will turn free users into paying subscribers and nurture loyal, long-term users.

You will blend creativity with analytics to improve retention, reduce churn, and maximise LTV, building automated journeys and segmentation while shipping impactful changes from day one.