Lifecycle Marketing Specialist: Braze & Automation

Fusion Markets; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Work from Anywhere Weeks

Hybrid work rhythm

Leave that Stacks

Wellness Centre

Job summary

Fusion Markets in Melbourne is hiring for a Lifecycle Marketing role within the Marketing Team. You will own end-to-end campaigns across Braze, email, push, SMS and WhatsApp, drive segmentation and testing, and manage the campaign calendar with a focus on deliverability, accuracy and performance.

You’ll update landing pages, write cut-through copy, and coordinate launches with design, product, and broader marketing. A strong eye for QA and compliance is essential.

Qualifications

• You’ve launched campaigns and automated flows in Braze, Klaviyo, Iterable, HubSpot or Salesforce Marketing Cloud.
• You know segmentation, triggers, journey logic, scheduling and test sends.
• You write copy that converts and adapt tone by channel and audience.
• You understand deliverability, sender reputation and inbox placement.

Responsibilities

• Build, schedule and QA campaigns across email, push, SMS and WhatsApp.
• Set up audience segments and run at least two A/B tests monthly.
• Own the campaign calendar and manage frequency across channels.
• Publish landing pages and content via CMS with working links/UTMs.
• Write channel copy and ensure brand voice is consistent.
• Coordinate launches with design, product and marketing teams.
• Pull weekly performance data and flag anomalies.
• Identify repetitive tasks and drive process improvements.

Skills

Campaign management

Segmentation

A/B testing

Copywriting

HTML/CSS

SQL

Zapier automation

QA

Tools

Braze

Klaviyo

Iterable

HubSpot

Salesforce Marketing Cloud

Job description

Fusion Markets in Melbourne is hiring for a Lifecycle Marketing role within the Marketing Team. You will own end-to-end campaigns across Braze, email, push, SMS and WhatsApp, drive segmentation and testing, and manage the campaign calendar with a focus on deliverability, accuracy and performance.

You’ll update landing pages, write cut-through copy, and coordinate launches with design, product, and broader marketing. A strong eye for QA and compliance is essential.