Braze-Driven Lifecycle Marketing Lead (Hybrid)

Salt; Sydney; Hybrid; AUD 100,000 - 170,000; Full time

Benefits offered by this job

Hybrid in-office 3 days/wk

Paid parental leave

Personal learning budget

Wellbeing support

Job summary

Salt is seeking a Senior Lifecycle Marketing professional to own and scale our lifecycle programs across sign-up, activation, retention and reactivation. You will build automated journeys, segment audiences, and personalise experiences using Braze across email, app, web, push, and in-app channels.

You’ll lead a project to implement HTML-based email templates with a global team, mentor a junior coordinator, and partner with technical stakeholders to optimise data flows for best-in-class

Qualifications

• 3–5+ years’ experience in Lifecycle / CRM / Marketing Automation / Retention Marketing.
• Strong hands-on experience with Braze (or similar).
• Proven ability to build and optimise lifecycle programs, not just execute campaigns.
• Strong understanding of conversion, activation, and retention metrics.
• Experience working across multiple channels (email, app, web, push, etc.).
• A builder mindset — you enjoy creating, testing, and improving from the ground up.
• Self-starter who thrives in a fast-moving, scaling environment.
• Comfortable working cross-functionally with both marketing and technical teams.

Responsibilities

• Own and execute the end-to-end lifecycle strategy from sign-up through retention and reactivation.
• Build and optimise automated customer journeys using segmentation and personalisation.
• Design and deliver multi-channel campaigns across email, push, SMS, and in-app messaging.
• Act as the Braze SME, managing platform configuration, integrations, and optimisation.
• Lead a project transitioning to HTML-based email templates with a global team.
• Analyse lifecycle performance and drive action through testing and experimentation.
• Run A/B and multivariate tests to improve results.
• Collaborate with technical stakeholders to ensure data flows enable best-in-class experiences.
• Mentor a Marketing Coordinator and foster a high-performing environment.

Skills

Lifecycle marketing

CRM

Retention marketing

Marketing automation

Tools

Braze

Job description

Salt is seeking a Senior Lifecycle Marketing professional to own and scale our lifecycle programs across sign-up, activation, retention and reactivation. You will build automated journeys, segment audiences, and personalise experiences using Braze across email, app, web, push, and in-app channels.

You’ll lead a project to implement HTML-based email templates with a global team, mentor a junior coordinator, and partner with technical stakeholders to optimise data flows for best-in-class