Lifecycle Marketing Lead – Money (Hybrid, Take 5)

Latitude; Melbourne; Hybrid; AUD 130,000 - 170,000; Full time

Benefits offered by this job

Take 5 initiative (extra leave)

Hybrid working

Sonder wellbeing app

Discounts on Latitude products

Job summary

Latitude Melbourne is seeking a Senior Marketing Manager – Lifecycle to lead the Money business lifecycle strategy. You’ll translate insights into cross-sell, top-up, retention and win-back programs, building personalised experiences across CRM, email, SMS and digital channels.

You’ll work with Product, Data & Analytics, Digital and Sales to optimise journeys, measure ROI and drive incremental revenue. The role blends strategic direction with hands-on delivery, with a hybrid Melbourne setup and

Qualifications

• Experience in lifecycle, CRM or growth marketing with revenue impact.
• Ability to develop cross-sell, retention and reactivation programs.
• Strong segmentation and personalised journey design.

Responsibilities

• Lead lifecycle growth strategy for Money, translating opportunities into a campaign roadmap.
• Develop cross-sell, top-up, retention and win-back programs to grow revenue.
• Build targeted propositions across CRM, email, SMS, digital and other channels.
• Establish trigger-based, always-on journeys with data/analytics support.
• Measure revenue, conversion, retention and ROI; drive optimization.
• Collaborate with Product, Data & Analytics, Digital and Sales; scale delivery with agencies.

Skills

Lifecycle marketing

CRM

Growth marketing

Cross-sell programs

Retention programs

Win-back programs

Top-up campaigns

Segmentation

Propensity modelling

Personalisation

Multi-channel

Testing & learning

Job description

Latitude Melbourne is seeking a Senior Marketing Manager – Lifecycle to lead the Money business lifecycle strategy. You’ll translate insights into cross-sell, top-up, retention and win-back programs, building personalised experiences across CRM, email, SMS and digital channels.

You’ll work with Product, Data & Analytics, Digital and Sales to optimise journeys, measure ROI and drive incremental revenue. The role blends strategic direction with hands-on delivery, with a hybrid Melbourne setup and