Lifecycle Marketing Specialist - Customer Engagement

Hipages Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work 2 days WFH per week

Talent development and growth support

Competitive salary and benefits

Job summary

hipages is seeking a results-driven Customer Marketing professional to design and optimise lifecycle programs across email, push and in-app channels. You will craft compelling copy, ensure customer-first experiences and collaborate with Marketing, Product and Creative teams to drive adoption and retention.

You will partner with AI-enabled tools to generate variants, test rapidly and measure outcomes, while maintaining a strong focus on data-driven decisions and growth opportunities.

Qualifications

• 3+ years of customer marketing experience including automation, lifecycle comms and personalised campaigns.
• Strong copywriting skills with ability to drive action.
• Experience with marketing automation tools like Braze or Salesforce Marketing Cloud.
• Comfort working cross-functionally in fast-moving squads.

Responsibilities

• Execute and optimise lifecycle programs across channels (email, push, in-app).
• Translate briefs into actionable campaigns and create customer-first experiences.
• Support go-to-market initiatives to drive product adoption and retention.
• Collaborate with cross-functional teams to align campaigns and channels.

Skills

Customer marketing

Copywriting

Marketing automation

Multi-channel campaigns

AI tools usage

Cross-functional collaboration

Journey mapping

Campaign analysis

Tools

Braze

Salesforce Marketing Cloud

Photoshop

Job description

hipages is seeking a results-driven Customer Marketing professional to design and optimise lifecycle programs across email, push and in-app channels. You will craft compelling copy, ensure customer-first experiences and collaborate with Marketing, Product and Creative teams to drive adoption and retention.

You will partner with AI-enabled tools to generate variants, test rapidly and measure outcomes, while maintaining a strong focus on data-driven decisions and growth opportunities.