Lifecycle Marketing Manager

Blue Light Card; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Birthday leave

Health insurance contribution

Personal development fund

Job summary

Blue Light Card Pty is seeking a Lifecycle Marketing Manager in Australia to own the member journey from sign-up to retention and reactivation, building lifecycle programs in Braze. You’ll design journeys, automate triggers, and optimise email, push, SMS, in-app and on-platform communications to boost sign-ups and card usage.

You’ll report to the Head of Engagement and lead a Marketing Coordinator, combining strategy with hands-on delivery in a hybrid Sydney setup.

Qualifications

• 5+ years in lifecycle, CRM or retention marketing with ownership of campaigns.
• Hands-on Braze experience including workspace setup and data integrations.
• Track record of improving retention and repeat purchases through lifecycle marketing.
• Strong analytical skills and ability to translate data into action.
• Knowledge of email deliverability, privacy compliance, and testing.

Responsibilities

• Develop and run end-to-end lifecycle strategy across all member segments and channels.
• Own the always-on campaign calendar including promotions and triggers.
• Translate commercial objectives into targeted communications to lift transactions.
• Build a test-and-learn framework with A/B and multivariate tests.
• Lead Braze platform ownership, configuration, and data integrations.
• Own lifecycle reporting and cohort analyses; share insights with the business.
• Manage and mentor a Marketing Coordinator.

Skills

Lifecycle marketing

Campaign strategy

CRM campaigns

Data analysis

Team leadership

Tools

Braze

Job description

At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.

Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

We’re looking for a Lifecycle Marketing Manager to own the member journey from first sign-up through to retention and reactivation, and make it one of our biggest growth levers.

The role:

This role combines strategy and technical delivery. You’ll set the lifecycle strategy and build it yourself in Braze. That means designing the journeys, automating the triggers and optimising everything that goes out across email, push, SMS, in-app and on platform. Your focus is getting members to sign up faster, use their card more often and stay active. You’ll report to our Head of Engagement and lead and develop a Marketing Coordinator.

What you’ll do:

Campaign strategy & execution

• Develop and run the end-to-end lifecycle strategy across every member segment, channel and lifecycle stage

• Own the always-on campaign calendar, covering promotional, seasonal and triggered communications

• Turn commercial objectives into targeted, data-led member communications that lift transaction frequency

• Build a test-and-learn framework, running A/B and multivariate tests on messaging, timing, segmentation and creative

Braze platform ownership

• Be the go-to Braze expert across the marketing team

• Manage workspace configuration, data integrations and SDK event catalogues

• Stay on top of deliverability, suppression lists, frequency capping and opt-out compliance

• Spot new Braze features that can lift performance or cut manual effort

Reporting & optimisation

• Own lifecycle reporting, including sign-up conversion, campaign and journey performance, member activity and KPIs

• Run cohort analyses to understand how member behaviour changes over time, and share what you find with the wider business

People leadership

• Manage and mentor a Marketing Coordinator by giving day-to-day direction, overseeing their workload and supporting their development

What we’re looking for:

• 5+ years in lifecycle, CRM or retention marketing, with direct ownership of campaign strategy and execution

• Hands-on Braze experience, including platform administration (workspace setup, data integrations, segmentation). This one is essential.

• A track record of improving retention and repeat purchase through lifecycle marketing

• Strong analytical skills: you’re comfortable in campaign data, building reports and turning numbers into action

• Solid knowledge of email deliverability and spam and privacy compliance

• Experience coaching or managing others is a plus

• A builder’s mindset: you’re comfortable with ambiguity and building frameworks from the ground up as we scale

What’s on offer:

• 24 days annual leave + your birthday off + moments that matter leave

• $1,000 health insurance contribution, a personal development fund, generous parental and fertility leave & your own BLC card

• Hybrid working: we work 3 days in our Sydney CBD office and favour outcomes over hours

If you want to make a real impact for Australia’s essential workers, and help build something that genuinely matters - we’d love to hear from you!