Lifecycle Marketing Manager - Braze Experience

Salt; Sydney; Híbrido; AUD 100.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid in-office 3 days/wk

Paid parental leave

Personal learning budget

Wellbeing support

Descripción de la vacante

Salt is seeking a Senior Lifecycle Marketing professional to own and scale our lifecycle programs across sign-up, activation, retention and reactivation. You will build automated journeys, segment audiences, and personalise experiences using Braze across email, app, web, push, and in-app channels.

You’ll lead a project to implement HTML-based email templates with a global team, mentor a junior coordinator, and partner with technical stakeholders to optimise data flows for best-in-class

Formación

• 3–5+ years’ experience in Lifecycle / CRM / Marketing Automation / Retention Marketing.
• Strong hands-on experience with Braze (or similar).
• Proven ability to build and optimise lifecycle programs, not just execute campaigns.
• Strong understanding of conversion, activation, and retention metrics.
• Experience working across multiple channels (email, app, web, push, etc.).
• A builder mindset — you enjoy creating, testing, and improving from the ground up.
• Self-starter who thrives in a fast-moving, scaling environment.
• Comfortable working cross-functionally with both marketing and technical teams.

Responsabilidades

• Own and execute the end-to-end lifecycle strategy from sign-up through retention and reactivation.
• Build and optimise automated customer journeys using segmentation and personalisation.
• Design and deliver multi-channel campaigns across email, push, SMS, and in-app messaging.
• Act as the Braze SME, managing platform configuration, integrations, and optimisation.
• Lead a project transitioning to HTML-based email templates with a global team.
• Analyse lifecycle performance and drive action through testing and experimentation.
• Run A/B and multivariate tests to improve results.
• Collaborate with technical stakeholders to ensure data flows enable best-in-class experiences.
• Mentor a Marketing Coordinator and foster a high-performing environment.

Conocimientos

Lifecycle marketing

CRM

Retention marketing

Marketing automation

Herramientas

Braze

Descripción del empleo

Salt Search has partnered with a fast-growing, digitally-led business that has experienced strong global success and continued expansion in Australia. This is a key role within the growth team, offering the opportunity to own and scale lifecycle marketing.

Reporting to your supportive & collaborative/inclusive Growth Lead, this is quite an exciting and unique opportunity, where you will mentor a junior coordinator & take full ownership of Braze to create personalised, segmented & data-led experiences across every touchpoint. You will have the autonomy to build a sophisticated, always-on lifecycle engine, driving conversion, activation, engagement, and retention.

What You’ll Be Doing

• Own and execute the end-to-end lifecycle strategy, from sign-up through to retention and reactivation
• Build and optimise automated customer journeys using segmentation and personalisation
• Design and deliver multi-channel campaigns across email, push, SMS, and in-app messaging
• Act as the Braze SME, managing platform configuration, integrations, and optimisation
• Lead a key project transitioning to HTML-based email templates, collaborating with a global team
• Analyse lifecycle performance (conversion, activation, churn) and take action through testing and experimentation
• Run A/B and multivariate tests (e.g. messaging, incentives, offers) to continuously improve results
• Partner with technical stakeholders to ensure data flows and integrations enable best-in-class experiences
• Mentor and guide a Marketing Coordinator, fostering a collaborative, high-performing environment

About You

• 3–5+ years’ experience in Lifecycle / CRM / Marketing Automation / Retention Marketing
• Strong hands-on experience with Braze (or similar)
• Proven ability to build and optimise lifecycle programs, not just execute campaigns
• Strong understanding of conversion, activation, and retention metrics
• Experience working across multiple channels (email, app, web, push, etc.)
• A builder mindset — you enjoy creating, testing, and improving from the ground up
• Self-starter who thrives in a fast-moving, scaling environment
• Comfortable working cross-functionally with both marketing and technical teams

What’s on Offer

• Hybrid working (3 days in the office with a collaborative and fun team that implements social activities throughout the week).
• Paid parental leave + additional leave (including your birthday)
• Personal learning budget + ongoing development
• Wellbeing support and a collaborative, down-to-earth culture