Lifecycle Campaign Architect — Braze & Omni-Channel

REA Group Melbourne, AUS; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid and flexible working

Birthday leave

Parental leave

Because We Care program

Hackdays

Job summary

REA Group in Melbourne is seeking a Lifecycle Campaign Specialist to drive member engagement across email, push, in-app and web using Braze. You will craft end-to-end journeys, optimize campaigns and coordinate cross-channel schedules to improve activation and retention.

You will collaborate with Product, UX, Analytics and Marketing Operations to test hypotheses, measure impact and ensure a seamless customer experience from discovery to ongoing membership.

Qualifications

• Experience creating and managing omni-channel campaigns, preferably Braze.
• Ability to turn consumer or business opportunities into clear campaign plans with expected outcomes.
• Experience delivering lifecycle campaigns end to end—from brief and audience definition through build, QA, launch, reporting and optimisation.
• Strong attention to detail and commitment to relevant consumer experiences.
• Data-led approach with testing and meaningful success measures.

Responsibilities

• Plan and deliver a busy program of consumer lifecycle campaigns across email, push notifications, in-app messages and web using Braze.
• Build and improve personalised, end-to-end journeys that move users from discovery and membership to meaningful action and ongoing engagement.
• Deliver a structured optimisation program across Braze campaigns, Canvases and channels with hypotheses, test plans and success metrics.
• Manage campaign audiences and eligibility; check audience counts, contact rules and volume limits; proof, test and launch campaigns in Braze.
• Coordinate cross-channel communication schedules to manage contact pressure and engagement outcomes.
• Collaborate with Product, UX, Engineering, Analytics, News & Content and Marketing Operations to build and deliver campaigns.
• Check end-to-end customer experience before launch: message rendering, audience logic, links, tracking and destinations; resolve issues with tech partners.
• Analyse campaign performance, share learnings, and inform future decisions.
• Stay current with lifecycle marketing trends and identify opportunities to apply them at REA.

Skills

Campaign planning

Omni-channel marketing

Braze experience

Data-driven decision making

HTML emails basics

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Job description

REA Group in Melbourne is seeking a Lifecycle Campaign Specialist to drive member engagement across email, push, in-app and web using Braze. You will craft end-to-end journeys, optimize campaigns and coordinate cross-channel schedules to improve activation and retention.

You will collaborate with Product, UX, Analytics and Marketing Operations to test hypotheses, measure impact and ensure a seamless customer experience from discovery to ongoing membership.