Lifecycle Marketing Manager

Blue Light Card Australia; Sydney; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid working: 3 days in Sydney CBD

Health insurance contribution

Personal development fund

Parental and fertility leave

Job summary

Blue Light Card Australia is seeking a Lifecycle Marketing Manager to own the member journey from sign-up to retention. You will design and implement lifecycle strategies in Braze, automate triggers, and optimise communications across email, push, SMS, in-app and on platform.

You will lead a Marketing Coordinator, partner with the Head of Engagement, and drive growth by improving sign-ups, usage, and activity through data-driven campaigns and experimentation.

Qualifications

• 5+ years in lifecycle, CRM or retention marketing with direct ownership of campaign strategy and execution.
• Hands-on Braze experience including workspace setup, data integrations and segmentation.
• Proven track record of improving retention and repeat purchase through lifecycle marketing.
• Strong analytical skills with campaign data, reporting and actionable insights.
• Knowledge of email deliverability, privacy and compliance.

Responsibilities

• Define and own the end-to-end lifecycle strategy across member segments and channels.
• Own the always-on campaign calendar for promotional, seasonal and triggered messages.
• Translate commercial goals into data-driven member communications to lift transactions.
• Build a test-and-learn framework with A/B tests on messaging, timing, segmentation and creative.
• Act as Braze expert, manage configurations, data integrations and SDK catalogues.
• Ensure deliverability, suppression lists, frequency capping and opt-out compliance.
• Lead lifecycle reporting and cohort analyses; share insights with the business.
• Coach and develop the Marketing Coordinator.

Skills

Lifecycle marketing

CRM strategy

Retention marketing

Campaign design

Analytics & reporting

Team leadership

Tools

Braze

Job description

At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.

Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

We’re looking for a Lifecycle Marketing Manager to own the member journey from first sign-up through to retention and reactivation, and make it one of our biggest growth levers.

The role

This role combines strategy and technical delivery. You’ll set the lifecycle strategy and build it yourself in Braze. That means designing the journeys, automating the triggers and optimising everything that goes out across email, push, SMS, in-app and on platform. Your focus is getting members to sign up faster, use their card more often and stay active. You’ll report to our Head of Engagement and lead and develop a Marketing Coordinator.

What you’ll do

Campaign strategy & execution

• Develop and run the end-to-end lifecycle strategy across every member segment, channel and lifecycle stage
• Own the always-on campaign calendar, covering promotional, seasonal and triggered communications
• Turn commercial objectives into targeted, data-led member communications that lift transaction frequency
• Build a test-and-learn framework, running A/B and multivariate tests on messaging, timing, segmentation and creative

Braze platform ownership

• Be the go-to Braze expert across the marketing team
• Manage workspace configuration, data integrations and SDK event catalogues
• Stay on top of deliverability, suppression lists, frequency capping and opt-out compliance
• Spot new Braze features that can lift performance or cut manual effort

Reporting & optimisation

• Own lifecycle reporting, including sign-up conversion, campaign and journey performance, member activity and KPIs
• Run cohort analyses to understand how member behaviour changes over time, and share what you find with the wider business

People leadership

• Manage and mentor a Marketing Coordinator by giving day-to-day direction, overseeing their workload and supporting their development

What we’re looking for

• 5+ years in lifecycle, CRM or retention marketing, with direct ownership of campaign strategy and execution
• Hands-on Braze experience, including platform administration (workspace setup, data integrations, segmentation). This one is essential.
• A track record of improving retention and repeat purchase through lifecycle marketing
• Strong analytical skills: you’re comfortable in campaign data, building reports and turning numbers into action
• Solid knowledge of email deliverability and spam and privacy compliance
• Experience coaching or managing others is a plus
• A builder’s mindset: you’re comfortable with ambiguity and building frameworks from the ground up as we scale

What’s on offer

• 24 days annual leave + your birthday off + moments that matter leave
• $1,000 health insurance contribution, a personal development fund, generous parental and fertility leave & your own BLC card
• Hybrid working: we work 3 days in our Sydney CBD office and favour outcomes over hours

If you want to make a real impact for Australia’s essential workers, and help build something that genuinely matters - we’d love to hear from you!