Lead Generation & Marketing Coordinator

HL Landscapes; Brisbane; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Direct access to leadership

Room to contribute ideas

Job summary

HL Group | HL Landscapes, Groundworks & Pacific Nurseries in Brisbane is seeking a proactive Lead Generation & Marketing Coordinator to grow our brands, generate qualified enquiries and support our sales team.

You’ll blend marketing, prospect research, outbound outreach and enquiry management to identify opportunities, nurture conversations and turn interest into quotes, projects and ongoing business.

Qualifications

• Experience in lead generation, marketing, sales support or business development.
• Confidence contacting potential customers and building relationships.
• Strong written communication and content creation skills.
• Experience using CRM systems, email marketing platforms and social media tools.
• Understanding of Meta, Google Ads and LinkedIn marketing.

Responsibilities

• Coordinate paid advertising, email campaigns, and website updates.
• Manage social media calendar and create project updates and case studies.
• Gather site photos, videos, testimonials and project information.
• Maintain a consistent, professional presence across our brands.
• Coordinate targeted direct mailouts to promote services and generate opportunities.
• Identify prospective clients, projects and market opportunities.
• Build and maintain targeted contact lists of potential customers.
• Track qualified leads, meetings, quotes and campaign costs.
• Keep contacts, lead sources and opportunity status up-to-date in the CRM.
• Respond promptly to enquiries and coordinate follow-up with the relevant team.
• Contact prospects via phone, email and LinkedIn to arrange meetings for the sales team.
• Prepare marketing material and support campaigns targeting services, customers and regions.

Skills

Lead generation

Marketing coordination

Sales support

CRM systems

Email marketing

Social media tools

Prospect research

Tools

CRM software

Email marketing platforms

Social media tools

LinkedIn marketing

Google Ads / Meta Ads

Job description

HL Group | HL Landscapes, Groundworks & Pacific Nurseries

HL Group operates across commercial landscaping, civil construction, revegetation, environmental services and nursery supply. We’re looking for a proactive Lead Generation & Marketing Coordinator to help grow our brands, generate qualified enquiries and support our sales team.

About the role

This is a hands-on role combining marketing, prospect research, outbound outreach and enquiry management. You’ll work with our leadership and business development teams to identify opportunities, reach potential customers and turn interest into qualified sales conversations.

Success means generating opportunities that lead to quotes, projects and repeat business.

Key responsibilities

• Digital marketing: Coordinate paid advertising, email campaigns, website updates and search visibility, working with external providers where required.
• Social media and content: Manage our social media calendar and create project updates, case studies, capability material and promotional content.
• Project content collection: Work with operational teams to gather site photos, videos, testimonials and project information.
• Brand consistency: Maintain a consistent, professional presence across each of our businesses.
• Direct mail campaigns: Coordinate targeted direct mailouts to existing contact lists to promote our services, share company updates and project achievements, and generate new business opportunities.
• Lead generation: Identify prospective clients, projects and market opportunities across our services and operating regions.
• Prospect research: Build and maintain targeted contact lists of builders, civil contractors, developers, councils, consultants and other potential customers.
• Performance reporting: Track qualified leads, meetings booked, quote opportunities, conversion rates and campaign costs, and use the results to improve performance.
• CRM management: Keep contacts, lead sources, conversations, follow-up dates and opportunity status accurate and current.
• Enquiry management: Respond promptly to incoming enquiries, establish customer requirements and coordinate follow-up with the relevant team.
• Outbound outreach: Contact prospects through phone, email and LinkedIn to introduce our services, qualify opportunities and arrange meetings for the sales team.
• Sales support: Prepare marketing material and support campaigns targeting specific services, customers and regions.

About you

You’re commercially minded, organised and comfortable picking up the phone. You can create engaging content, follow up consistently and take ownership of results.

You’ll bring:

• Experience in lead generation, marketing, sales support or business development.
• Confidence contacting potential customers and building relationships.
• Strong written communication and content creation skills.
• Experience using CRM systems, email marketing platforms and social media tools.
• An understanding of Meta, Google Ads and LinkedIn marketing.
• The ability to manage multiple brands, campaigns and priorities.
• A practical approach to measuring results and improving performance.
• Experience in construction, landscaping, civil works or a related industry would be an advantage.

What success looks like

• A consistent flow of qualified leads and sales meetings.
• Prompt enquiry responses and reliable follow-up.
• An accurate CRM with clear next actions.
• Regular, relevant content showcasing our capabilities.
• Measurable contributions to quote opportunities and new business.

What we offer

• The opportunity to help grow an established group of businesses.
• Direct access to leadership and business development teams.
• A varied role with room to contribute ideas and take ownership.
• Remuneration based on experience and capability.