Marketing Executive

Resonate CX; North Sydney Council; Vor Ort; AUD 70.000 - 110.000; Vollzeit

Zusammenfassung

Resonate CX is seeking a hands-on B2B marketer to own demand generation and nurture across campaigns, events, client stories and industry reports. You’ll work in an agile team on multiple markets, touching everything rather than a narrow lane.

You’ll drive end-to-end programs, measure pipeline impact, collaborate with sales, and lead partnerships for report launches and webinars. Occasional travel to events is expected, with ownership from day one and direct access to leadership.

Qualifikationen

• 2–4 years in B2B marketing.
• Ran something end to end, not just supported.
• Able to think in terms of pipeline and attribution.
• Comfortable across multiple channels and honest about learning.

Aufgaben

• Own demand generation and nurture across campaigns, events, client case studies and industry reports.
• Lead end-to-end programs and measure impact on pipeline.
• Coordinate launch of reports, webinars and partnerships with associations and media.
• Develop client stories and manage the reference pool and testimonial pipeline.

Kenntnisse

B2B marketing

End-to-end ownership

Pipeline thinking

Cross-channel marketing

Organised

Deadline-driven

Travel flexibility

Tools

Pipedrive

Jobbeschreibung

A broad marketing role in an agile team, where what you do shows up in the pipeline.

You’ll work across most of what our marketing does: campaigns, events, client case studies, our industry research reports, and the email programs that keep prospects warm. Multiple industries, multiple markets, one agile team. If you want a narrow lane, this isn’t the job. If you want to touch everything and own the lot, this is the role.

The outcome we’re hiring for:

qualified leads, and a nurture program that keeps them warm until they’re ready to talk. Campaigns, events, case studies and reports are how we get there. We’ll measure the role on pipeline, not activity.

About us

Resonate CX is a customer and employee experience platform. Teams use us to turn feedback into action fast: live in 3 weeks, act in 3 clicks, ROI in 3 months. We work across Australia and global markets. Small team, real ownership, no layers.

What you’ll own

Demand generation and nurture

• Campaigns across email, social and our industry channels, working with our digital marketer on search and paid
• Nurture sequences that keep prospects engaged between touchpoints
• Lead capture and follow-up from every event, report and campaign, so nothing goes cold in a spreadsheet
• Reporting on what generated pipeline, and being honest when something didn’t

Events

• Our presence at industry conferences, end to end: stand, collateral, logistics, staffing, lead capture, follow-up
• The annual event calendar, organiser relationships and sponsorship renewals
• Roundtables, client dinners and webinars

Research reports: production and launch

• Our industry benchmark reports are a key thing we publish, and you’ll be the one who gets them out the door
• The production schedule end to end: briefing, drafting cadence, design, proofing, sign-off
• Keeping analysis, copy and design moving to one deadline, across people who don’t report to you
• The launch program for each report: gated landing page, email sequence, webinars, client briefings, PR and speaking slots
• Distribution partnerships with industry associations and media, so each report travels further than our own list
• Tracking what each one returns: downloads, meetings booked, pipeline

Client stories and proof

• Client case studies, from interview through approvals to published
• Our reference client pool and testimonial pipeline

And the rest

• In a team this size, useful things land with whoever can run them. You’ll have room to take on what you’re good at.

What we’re looking for

• 2–4 years in B2B marketing. Agency or in-house, both fine.
• You’ve run something end to end. Not “supported”. Ran.
• You think in pipeline, not activity. A busy quarter that generated nothing is a failed quarter.
• Comfortable across several channels, and straight with us about which ones you’d be learning
• Organised, and able to hold a deadline you don’t own. You’ll be the reason our research reports ship, chasing people more senior than you.
• Genuinely curious about unglamorous industries. Knowing what keeps a childcare operator awake at night will get you further here than knowing the latest martech stack.
• Happy to travel to events a handful of times a year

Nice to have:

Pipedrive or similar, events or conference experience, a background in one of our verticals, comfort with a spreadsheet.

What’s in it for you

• Ownership from day one, not a slice of someone else’s program
• A direct line to the leadership team. You’ll be in the strategy conversation, not only the delivery end.
• Real external visibility: conferences, associations, industry bodies. You’ll build a network, not a CV line.
• Growth? It's in your hands.