Digital Marketing Specialist

Searchability®; Sydney; Vor Ort; AUD 90.000 - 100.000; Vollzeit

Benefits dieser Stelle

On-site in Sydney CBD

Competitive salary + super

Zusammenfassung

Searchability® is seeking a hands-on Marketing Specialist to drive lead generation through Google Ads, Meta Ads, WordPress landing pages and SEO. You will own campaigns, test and refine for better conversions, and support marketing automation while coordinating events and workshops.

You should bring proven lead generation experience, strong WordPress and SEO skills, and the ability to turn technical content into engaging marketing messages. This on-site role is based in Sydney CBD.

Qualifikationen

• Proven experience managing lead generation campaigns and delivering measurable results.
• Hands-on Google Ads and Meta Ads experience.
• Strong WordPress skills, including website updates and landing page creation.
• Practical SEO knowledge and an understanding of AEO.
• Confidence analysing results and improving lead quality and conversion.
• Strong organisation and communication skills.

Aufgaben

• Build and manage lead generation campaigns that turn interest into enquiries and booked appointments.
• Run Google Ads and Meta campaigns and create WordPress landing pages; test, track and refine for performance.
• Refresh website content and branding; strengthen visibility through SEO and AEO.
• Support lead nurturing and marketing automation; organize conferences, roundtables, workshops and client events.

Kenntnisse

Lead generation

Google Ads

Meta Ads

WordPress

SEO

AEO

GoHighLevel

B2B marketing

Events

Digital campaigns

Tools

GoHighLevel

WordPress

Google Ads

Meta Ads

Jobbeschreibung

Lead Generation / Google Ads / Meta Ads / WordPress / SEO / Campaign Management

• $90,000 - $100,000 + super
• Sydney CBD office - five days on-site
• Own campaigns that generate qualified leads and booked appointments
• IT industry experience is welcome, but a strong interest in technology is enough

WHO ARE WE?

We’re partnering with an IT services business looking for a hands-on Marketing Specialist to help drive its next stage of growth. This is an opportunity to take ownership of marketing activity, combining strategic thinking with practical execution across digital campaigns, website optimisation and events.

WHAT WILL YOU BE DOING?

You’ll build and manage lead generation campaigns that turn interest into enquiries and booked appointments. From running Google Ads and Meta campaigns to creating WordPress landing pages, you’ll test, track and refine activity to improve performance. You’ll also refresh website content and branding, strengthen visibility through SEO and Answer Engine Optimisation (AEO), and support lead nurturing and marketing automation. Alongside digital activity, you’ll organise conferences, roundtables, workshops and client events, driving registrations and attendance.

Working with technology vendors and distributors, you’ll explore opportunities to secure marketing development funding for campaigns and events.

WE NEED YOU TO HAVE:

• Proven experience managing lead generation campaigns and delivering measurable results
• Hands-on Google Ads and Meta Ads experience
• Strong WordPress skills, including website updates and landing page creation
• Practical SEO knowledge and an understanding of AEO
• Confidence analysing results and improving lead quality and conversion
• Strong organisation and communication skills
• An interest in IT and the ability to turn technical information into engaging marketing

IT’S NICE TO HAVE:

• GoHighLevel or similar marketing automation experience
• B2B marketing and event management experience
• Experience working with technology vendors or securing marketing development funds
• Previous experience within an MSP, systems integrator or IT services business

KEY SKILLS:

Marketing Specialist / Lead Generation / Google Ads / Meta Ads / WordPress / SEO / AEO / GoHighLevel / B2B Marketing / Events / Digital Campaigns