Head of Ecommerce & Growth

Mukti Organics; Mullumbimby; On-site; AUD 150,000 - 210,000; Full time

Job summary

Mukti Organics is seeking a commercially driven Head of Ecommerce & Growth to own the direct-to-consumer business across Shopify, acquisition, paid media, CRO, CRM and retention. You will work closely with the CEO, Brand & Creative teams, Customer Care, Operations and Finance to unlock the next phase of growth.

The role is based in Mullumbimby, NSW, Full-time. Ideal candidates have deep Shopify knowledge, a proven track record of growing ecommerce revenue, and a strong analytical,

Qualifications

• 7+ years across ecommerce, digital growth and/or performance marketing.
• Proven track record of growing ecommerce revenue and new customer acquisition.
• Deep Shopify / Shopify Plus knowledge.
• Strong capability across CRO, CRM/retention, paid media, analytics.
• Understanding of DTC economics: CAC, AOV, retention, LTV, gross margin.
• Experience managing agencies and significant digital investment.
• Analytical, accountable and action‑oriented mindset.

Responsibilities

• Own the ecommerce results and drive growth for Mukti Organics.
• Lead the annual ecommerce roadmap, CAC and contribution margin reviews.
• Manage Shopify ecosystem, CRO opportunities and digital trading.
• Collaborate with CEO, Brand & Creative, Customer Care, Operations and Finance.
• Optimize CRM retention, paid media and analytics to improve LTV.

Skills

Ecommerce growth

Paid media

CRM/retention

CRO

Analytics

Shopify/Shopify Plus

Agency management

Tools

Shopify / Shopify Plus

Klaviyo

Job description

Head of Ecommerce & Growth | Mukti Organics

Mullumbimby, Byron Shire, NSW

We’re looking for a commercially driven, hands‑on Head of Ecommerce & Growth to lead the next phase of growth at Mukti Organics.

This is not a role for someone who simply manages a website, coordinates agencies or reports on channel metrics.

We’re looking for someone who wants to own the ecommerce result.

You’ll take commercial ownership of our DTC ecommerce business across Shopify, acquisition, paid media, CRO, digital trading, CRM and retention, SEO, analytics, AI and ecommerce technology.

You’ll be responsible for answering the questions that matter:

• Where is the next growth opportunity?
• What is holding conversion back?
• Are we acquiring the right customers at the right economics?
• How do we increase repeat purchase and LTV?
• Where should we invest - and where should we stop investing?
• What do we need to test next?

You’ll work closely with our CEO, Brand and Creative teams, Customer Care, Operations and Finance, alongside specialist external partners.

We want someone who combines commercial thinking with execution - equally comfortable building the annual ecommerce roadmap, interrogating CAC and contribution margin, reviewing a Klaviyo lifecycle, identifying a CRO opportunity or getting into Shopify to understand what is happening.

You’ll bring

• 7+ years across ecommerce, digital growth and/or performance marketing
• A track record of materially growing ecommerce revenue and new customer acquisition
• Deep Shopify / Shopify Plus knowledge
• Strong capability across CRO, CRM/retention, paid media, analytics and digital trading
• Strong understanding of DTC economics including CAC, AOV, conversion, retention, LTV, gross margin and contribution
• Experience managing agencies and significant digital investment
• A highly analytical, accountable and action‑oriented mindset

Beauty, wellness or premium consumer experience will be highly regarded.

About Us:

Mukti Organics has spent more than 25 years creating innovative Australian skincare that brings together nature and science. We have the brand, products, team and specialist partners in place.

Now we want an exceptional ecommerce operator to help us take the business to its next level.

Full-time | Mullumbimby (Northern Rivers / Byron Shire / Byron Bay) NSW

www.muktiorganics.com