Ecommerce and Growth Manager

UNE PIECE Pty Ltd; City of Brisbane; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Yoga twice a week in the office

Product allowance and generous team-</

discounts across the full range

Ongoing AI training

Job summary

UNE PIECE Pty Ltd in Brisbane seeks an ecommerce leader to own and grow our online business across platforms, driving performance marketing, lifecycle initiatives, and digital strategy. You will work directly with the Founder/CEO to scale Australia, the US, and international markets while preserving our premium brand.

You will lead an on-site team, optimise Shopify, manage external agencies, and align demand planning with production.

Qualifications

• You are a Shopify specialist with CRO, UX and CX instincts.
• You know how to run a Klaviyo account properly, not just send emails.
• You understand SEO and are across the shift to AEO.
• Bonus points for experience managing Meta Ads accounts and hands-on paid social.

Responsibilities

• Lead ecommerce team across platforms, performance and lifecycle marketing.
• Manage Shopify day-to-day, platform optimisations and feature implementation.
• Co-own trading calendar with Marketing, balancing revenue and brand integrity.
• Drive CRO, UX and CX improvements and optimise checkout experience.
• Oversee paid acquisition with external agency and control budget and tactics.
• Coordinate customer service, lifecycle marketing and retention programs.
• Collaborate on demand planning with Production and planning teams.
• Provide analytics on revenue and channel performance to leadership.
• Implement best-in-class ecommerce tools and AI capabilities.
• Support US growth and international market strategy.

Skills

Shopify

CRO

UX

CX

Klaviyo

SEO

AEO

Meta Ads

Tools

Cin7

Job description

UNE PIECE is a premium Australian swim, fashion and lifestyle brand built on a simple belief - life is beautiful. Founded in 2016, we have grown into a globally distributed brand with a South of France aesthetic and a deeply loyal customer. We sell across Australia, the US, and internationally through our own DTC store and wholesale partners including David Jones and THE ICONIC.

We are in active expansion across new categories as we move into a full lifestyle brand including mindful movement, yoga, loungewear, jewellery, and apparel. This is not a brand in maintenance mode. We are building something iconic.

THE ROLE

This is a full-ownership role. You will lead our ecommerce team across all platforms, performance marketing, lifecycle marketing, and digital strategy end-to-end, while working closely with our production and demand planning functions to keep the business joined up. You will work directly with the Founder and CEO and have genuine input into how we grow - across Australia, the US, and new international markets.

This is not a coordinator role. We need someone who thinks strategically, builds commercially, and moves with urgency - but also has the taste and sensitivity to protect a premium brand while driving revenue.

WHAT YOU WILL OWN

Ecommerce team - you are hands on while lead our growing team in ecommerce and work directly with our management team on a day to day basis.

Shopify Platform - Day-to-day management, optimisation, tech stack, and feature implementation across our Shopify store.

Growth and Trading - Co-ownership of the trading calendar working closely with our Marketing Manager, promotional strategy, and campaign sequencing across key dates and sale periods. You call the shots on when and how we trade, balancing revenue targets against brand integrity, and you report on trading performance in real time.

Conversion, UX and Customer Experience - CRO, PDP improvements, UX and CX strategy, site merchandising, and checkout performance. You obsess over the customer journey from first click to post-purchase.

Paid Acquisition - Meta, TikTok, SEO, and AEO. We work with an external paid media agency, and you will manage that relationship directly - setting strategy, holding them accountable to performance, and making the final calls on budget, creative testing, and channel mix.

Customer Service - Close involvement with our customer service function and team, ensuring response standards, resolution quality, and customer experience reflect a premium brand at every touchpoint.

Lifecycle Marketing - Oversight of our Klaviyo email and SMS function and working with the team to create flows, segmentation, retention, and full customer lifecycle performance.

Demand Planning and forecasting - You will co-own demand planning, working closely with our Production Manager, our demand planners, and the broader production team to ensure ecommerce activity, stock timing, and preorder processes are properly aligned and deliveries land seamlessly.

Digital Merchandising - Category management, product launches, and promotional execution in partnership with the creative team.

Analytics and Reporting - Revenue reporting, channel performance, and clear insights presented to leadership.

Tech Stack - You know what good looks like and you implement it. Experience with best-in-class ecommerce SaaS tools is valued.

US and International - Supporting our US growth and contributing to international market strategy as we scale.

Team leadership - Help build and coach our growing team, where key values of leading with love and doing good in the world are at the heart of what we do. We are building a happy, healthy, high-performance team as well as a global icon brand.

WHAT WE ARE LOOKING FOR

Digital and Ecommerce Skills

You are a Shopify specialist with strong CRO, UX, and CX instincts. You know how to run a Klaviyo account properly, not just send emails. You understand SEO and are across the shift to AEO. Bonus points for experience managing Meta Ads accounts and being genuinely hands-on with paid social - that depth of knowledge makes you a sharper counterpart when holding our agency to account.

AI and Tools

Extensive AI training and skill development is a genuine current focus across our business, for every employee, and you will have the opportunity to actively build your capability here.

Operational Awareness

You understand how ecommerce connects to the rest of the business - comfortable co-owning demand planning alongside our Production Manager, demand planners, and production team, so that stock timing and preorder processes are tightly aligned with ecommerce activity. Cin7 (or similar inventory/ERP) experience is ideal, but the right attitude and willingness to learn matters more than the specific tool.

Background and Mentality

You come from a B2B, retail, fashion or premium lifestyle ecommerce background. You think commercially and creatively in equal measure. You have a full ownership mentality - you treat the business like your own. You are a team player, positively geared, and solutions-focused.

If you do not tick every single box but you are hungry, talented, and willing to learn - tell us. We are interested in the right person, not a perfect checklist.

Brisbane based. This is a Brisbane role.

WHAT YOU GET

• Salary commensurate with experience
• Yoga twice a week in the office - you are welcome to join us
• Product allowance and generous team discounts across the full range
• Ongoing, hands-on AI training as part of a business-wide focus on building AI capability across every role
• A front-row seat to a brand expanding into new categories - mindful movement, yoga, loungewear, jewellery, and apparel
• Genuine opportunity to lead, develop, and grow - while being completely yourself
• A beautiful, inclusive team culture where doing good in the world is not a tagline
• Help shape the most beautiful office space - this is a real project we want you involved in
• Homemade birthday cake, pressies, and the Unicorn onesie on your birthday - yes, really
• The chance to help build something iconic, locally and internationally
• A founder who leads with love and builds with purpose

WHO THRIVES HERE

You are the kind of person who reads the analytics before anyone asks. You have opinions about UX and you are not shy about them. You understand that a premium brand requires both creative sensitivity and commercial rigour - and you hold both without compromise. You move fast but with intention. You care about the work, and you get that great ecommerce doesn't happen in isolation from what's happening in production and stock. You want to grow, and you want to help a brand that genuinely stands for something do the same.